Skip to content
European companyFounded in 2014Built and operated in EuropePayments secured by Card payments run through Stripe. Your card details never reach our servers.
System statusSupportFree assessment
GRADAX
ServicesGrowFacebook & Instagram Ads (Meta)

Facebook and Instagram ads, judged by enquiries.

Meta campaigns with the pixel and lead forms measured first, then changed every week and reported as the cost of a real enquiry.

Get my free check Talk to us
A young woman scrolling stories on her phone on the sofa
Pixel checked firstConversions counted before spend grows.
Creative testedImages and short videos, rotated before they tire.
Changed every weekEvery change in a log you can read.
Your ad accountIn your Business portfolio, on your card.

The platforms and tools we work with.

Meta ads in plain words

No jargon. This is all it is, and all you need to know.

  1. You choose who should see youPeople nearby who fit your customer, or people who already know you.
  2. Your ad shows in their feedOn Facebook, Instagram, Messenger or WhatsApp, between what they follow.
  3. They write, call or bookYou set the budget. We make it bring enquiries, not just clicks.
Get my free check Talk to us

What does Meta ads management involve?

Meta ads show your business on Facebook, Instagram, Messenger and WhatsApp, to people who fit your customer, often before they start searching.

That reach is cheap, which is the trap. Clicks cost little, so an account can buy thousands of visits that leave in seconds. Management means judging every campaign by the cost of an enquiry, not by clicks or reach.

We check the pixel and the conversions first, test creative every week, and write every change in a log you can read. The prices are on the ads management packages page.

  • Enquiries, not reach Forms, messages and calls counted, and every campaign judged by what one cost.
  • Junk traffic cut Placements that bring clicks and no enquiries are switched off.
A hand scrolling social media on a phone beside a coffee

Are your Facebook and Instagram ads costing more than they bring?

The patterns we see most often in Meta accounts.

  • Thousands of visits, almost no enquiries

    Visitors arrive and leave within seconds. The campaign was set to buy clicks, and it did.

  • Ads shown on apps nobody chose

    Audience Network and other placements bring cheap clicks from games and apps, and nothing else.

  • Test events counted as leads

    The numbers include the checks made while setting up the pixel.

  • The same ad for months

    People stopped noticing it long ago, and each result costs more every week.

  • Nobody can say what a lead cost

    Reports show reach and likes, never the cost of an enquiry.

  • The account is not in your name

    The ad account sits in the agency's business portfolio, not yours.

Show us your Meta ad account.

Read access is enough. We tell you where the money goes, what the pixel is really counting, and what we would change first.

Get my free check Talk to us

What is in a Facebook or Instagram ad that brings enquiries?

Every feed ad has the same parts. Each numbered part is something we write, make and test for you.

  1. The pictureWhat stops the scroll. Real work beats stock photos.
  2. The offerOne clear reason to act now. We test a few and keep the one that works.
  3. The buttonOne thing to do: book, write or call.
  4. The formShort, with one question that filters real interest.
  5. Who sees itYour area and your customer, never everyone.
The post, the form or page it opens, and the enquiry it is there to bring.

What decides who sees your ad and what it costs?

Meta runs an auction for every place in a feed. It weighs your bid, how likely people are to act, and how good the ad is to see.

  1. Your bid and goal

    The goal you give Meta decides who it shows the ad to. Ask for clicks and it finds people who click, not people who enquire.

    Campaigns optimised for enquiries, measured by the pixel and the conversions API.

  2. How likely people are to act

    Meta learns from the people who have already enquired. Wrong or duplicate events teach it the wrong people.

    One event per action, test events kept out of the numbers.

  3. The ad itself

    In a feed the picture decides. Tired or generic creative costs more for the same people.

    New images and short videos tested every month, the weakest switched off.

Meta ads management prices

Facebook and Instagram come with Google Ads, in Growth and Complete. Start covers Google Ads alone.

Growth

Most chosen

Google Ads and Meta, fully measured

€600

A month, management only

Choose Growth

Everything in Start (Google Ads audit, rebuild and monthly report), plus:

Channels

  • Google Ads, Facebook and Instagram

Measurement, before more spend

  • Analytics set up once: one tag, one event per action
  • Call tracking on the ads and on your website number
  • Meta pixel, conversions and cookie consent checked

Every week

  • Optimisation every week, in the change log
  • A short summary every two weeks, the full report monthly
  • Missed-call report: the ad calls nobody answered

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

Complete

Ads, Google ranking and the Maps profile

€1,000

A month, management only

Choose Complete

Everything in Growth, plus:

More channels

  • Google Ranking (SEO)
  • Your Google Business Profile on Maps

Pages and alerts

  • A landing page for each service you advertise
  • Automatic alerts from the ad accounts

Reporting and the front desk

  • A live dashboard with the cost of each customer
  • Front-desk call audit: how ad calls are answered

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

What does Meta ads management include?

Everything between your budget and an enquiry, done by one team on fixed days.

  • MeasurementPixel and conversions APIEvents checked against your site, one per action, with cookie consent and test events kept out.
  • AudiencesAudiences by place and customerPeople in your area who fit your customer, past visitors, and lists you own.
  • CreativeImages and short videosMade from your own photos, tested against each other, refreshed before they tire.
  • Lead formsForms and messagesLead forms inside the app or messages to WhatsApp, each one counted.
  • Every weekPlacements and wastePlacements and audiences that bring clicks and no enquiries, switched off and logged.
  • AlertsAccount alertsSpend spikes, days with no enquiries and a silent pixel raise an alert the same day.

Want your Meta account run like this? Send us read access. We tell you what we would change first, and which package fits.

Get my free check Talk to us

Who does what?

You run your business. We run the ads and watch where every euro goes.

What you do

  • Set the budgetYou decide what to spend, and can change it any month.
  • Send photos of your workPhone photos are fine. We make them into ads.
  • Answer the enquiries fastA lead called within the hour is worth far more than one called tomorrow.

What we do for you

  • Fix the pixel and eventsOne event per action, test events kept out.
  • Make and test the creativeSeveral versions, so the best one wins.
  • Switch off what does not workPlacements and audiences, every week.
  • Log every changeWhat changed, why, and what it should do.
  • Report in moneyCost per enquiry and per customer.
  • Build the page when one is neededFast, with one thing to do.
Hand it over to us
Works even better with Google Ads Management

Be there when they search for you too.

Google Ads, run on the same rules: measured first, changed weekly, reported in money.

See Google Ads Management Quote for both
Free

Start with a free look at your Meta ad account

Before you decide anything, we read your account and your pixel the way we read every one we audit. You keep the findings whether you work with us or not. One term that helps: retargeting.

Get my free check Talk to us

No obligation. A person who does this work replies.

  1. 1
    Where the money goesSpend by campaign, audience and placement, and what each brought.
  2. 2
    What the pixel countsReal enquiries, duplicates and test events, told apart.
  3. 3
    What to switch offThe placements and audiences that only bring clicks.
  4. 4
    What we would do firstA short plan in plain words, in the order we would do it.

What changes in your Meta ad account?

The same budget, before and after. Switch between the two and compare.

Want the column on the right for your business?

Get my free check Talk to us
  • Campaigns set to buy clicks
  • Ads on every placement Meta offers
  • Test events counted as leads
  • One ad running for months
  • Reports of reach and likes
  • The account in the agency's name

How does Meta ads management start?

Access first, then the pixel, then the campaigns. More budget only once enquiries are counted right.

  1. AccessYou add us as a partner in your Business portfolio. No passwords change hands.
  2. MeasurePixel, conversions API and consent checked and fixed.
  3. RebuildCampaigns set for enquiries, audiences by place, first creative ready.
  4. OptimisePlacements, audiences and creative adjusted weekly, all in the change log.
  1. AccessYou add us as a partner in your Business portfolio. No passwords change hands.
  2. MeasurePixel, conversions API and consent checked and fixed.
  3. RebuildCampaigns set for enquiries, audiences by place, first creative ready.
  4. OptimisePlacements, audiences and creative adjusted weekly, all in the change log.
It starts with a free check.
  • What an enquiry costs you today
  • What the pixel really counts
  • Which placements waste the most
Get my free check Talk to us

Not sure Meta ads suit your business? Ask first.

Tell us what you sell and who buys it. We tell you honestly whether the people are on Facebook and Instagram.

Get my free check Talk to us

Audiences, creative and lead forms, explained

Three parts of the same account, each with its own job. When an ad opens a page, it is one built by our website team.

Audiences

Who sees the ad: people near you who fit your customer, and people who already know you.

  • Your area, never the whole country
  • Past visitors and customer lists
  • Lookalikes of real customers
  • Audiences in your name
Get my free check
A hand scrolling social media on a phone beside a coffee

Creative

What stops the scroll: your own work, shown well, tested against itself.

  • Images and short videos
  • Several versions per offer
  • The weakest switched off
  • Approved by you before it runs
Get my free check
A young woman scrolling stories on her phone on the sofa

Lead forms and messages

The enquiry itself, inside the app or in a message, without a slow page in between.

  • Questions that filter real interest
  • Messages to WhatsApp
  • Each lead sent to you at once
  • Counted once, test leads excluded
Get my free check
A businesswoman on a video call at her laptop

Meta, Google Ads or the map: which do you need?

Meta reaches people before they search. Google Ads reaches them while they search. The map brings people nearby for free.

This pageFacebook & Instagram AdsGoogle AdsGoogle Maps (Local SEO)
Who it reachesPeople who fit your customer, before they searchPeople searching for what you sellPeople nearby, searching right now
What it is good atNew offers, openings and visual workCalls from people ready to buyCalls and visits with no cost per click
What we judge it byCost per enquiryCost per qualified call and formCalls, directions and reviews
How you payOur monthly fee, plus what you pay MetaOur monthly fee, plus the clicks you pay GoogleA package price, no cost per visit
When you stopEnquiries from ads stop the same dayCalls from ads stop the same dayProfile and reviews stay yours
A florist in her shop taking an order by phone

A cheap click that leaves in five seconds is not a bargain.

We judge every Meta campaign by the cost of an enquiry, and switch off what only brings clicks.

Get my free check Talk to us
Works even better with Business Website

An ad is only as good as the page it opens.

Fast pages with one thing to do, built by our website team for each campaign.

See Business Website Quote for both
A business owner reviewing campaign results on a laptop

How do you stop wasting money on Facebook and Instagram ads?

Cheap clicks are the most common leak on Meta. Check your own account against these, with us or without us. Two terms worth knowing: cost per click and retargeting.

  1. 1
    Ask Meta for enquiries, not clicksThe goal you set decides who sees the ad. A traffic goal buys people who click and leave.
  2. 2
    Switch off the placements that never convertLook at enquiries by placement. Apps and games often take the budget and return nothing.
  3. 3
    Keep test events out of the numbersLeads made while testing the pixel are not customers. Filter them before judging a campaign.
  4. 4
    Refresh the creative before it tiresWhen the same people see an ad too often, the cost of each result climbs.
  5. 5
    Count what happens after the formCall the leads fast and ask how they heard of you, so you know what a customer cost.

What we promise, and what we never will.

Meta ads are measurable. That makes it easy to be held to account.

What we will never sell you

  • Reach, likes and followers sold as results
  • Cheap clicks from placements that never convert
  • More budget before the results justify it
  • A markup on what you pay Meta

What you can hold us to

  • The ad account, pixel and audiences in your Business portfolio
  • Every ad approved by you before it runs
  • Every change written in a log you can read
  • Reports in cost per enquiry and per customer

Thousands of clicks and a handful of enquiries?

Send us read access. We tell you, for free, where the clicks come from and what we would switch off.

Get my free check Talk to us

We also secure everything your ads depend on.

Ad accounts are a target for theft, and an ad that opens a slow page wastes the click. Landing pages run on our own cloud, watched by the same team.

Get my free check Talk to us
How we run security
  • Your Business portfolioYou stay the owner. We work as a partner, with two-step login on every account.
  • Billing stays yoursMeta charges your card directly. We never hold your ad money.
  • Junk placements excludedApps and sites that bring automated or accidental clicks, excluded and watched.
  • Fast, secure landing pagesPages that open in an instant on a phone, where most clicks come from.
  • Tracking that respects privacyCookie consent and the conversions API set up to European rules.
  • Pixel and forms watchedIf the pixel goes quiet or a form breaks, we know within a day.

What every client gets, whatever they buy

Work with us and we take care of everything around the work too: hosting, security and changes, by the same team, so you never need a second company.

Get my free check Talk to us
See the cloud

Facebook and Instagram ads for your kind of business.

What works on Meta differs by trade. Pick yours to see how we work in it.

Tell us your budget. We tell you what it can do.

No commitment. A straight answer before you spend anything.

Get my free check Talk to us
Works even better with Google Ranking (SEO)

Stop paying for every visit, over time.

SEO builds visits from search that keep coming without a cost per click.

See Google Ranking (SEO) Quote for both

Meta ads work best with

Meta brings people before they search. These catch them when they do, and turn the visit into a customer.

Prefer to start with one piece of work? Fixed work from the catalogue.

The full catalogue

Read before you decide

Plain-language guides from our team on the questions owners ask most about social ads.

Every guide we have written

What happens after you contact us

No obligation at any step. If we are not the right fit, we tell you who is.

Get my free check Talk to us

  1. You write or book a call

    A few lines about your business is enough. No forms to fill in for an hour.

  2. A person replies

    Someone who does this work reads it and comes back with questions, not a sales script.

  3. A short call

    We look at your business together and say plainly what we would do first.

  4. A written offer

    What we do and what it costs, on paper, before any work starts.

Questions about Facebook & Instagram Ads (Meta)

Not answered here? A person who does this work replies to every question.

Get my free check Talk to us
How much does Facebook and Instagram ads management cost?

Meta is part of the Growth and Complete packages shown on this page, together with Google Ads. The fee covers the management only; what you pay Meta is separate, charged to your own card.

Can you run only Facebook and Instagram, without Google?

Ask us. The packages pair the two because most of our clients need both, but we quote Meta alone when that is what fits.

What do you need to start?

You add us as a partner in your Meta Business portfolio, with access to the ad account, the page and the pixel. We never ask for passwords.

Do you make the ads?

Yes. Images and short videos made from your own photos, several versions per offer, each approved by you before it runs.

Lead forms or a landing page?

Both work. Lead forms in the app are quicker to fill; a landing page tells more. We test both and keep what brings real enquiries at the lower cost.

Why are our Meta clicks so cheap and our enquiries so few?

Usually the campaign asks Meta for clicks, and placements in apps and games deliver them. We switch the goal to enquiries and turn off the placements that never convert.

How do you report results?

A change log every week, a short summary every two weeks, and a monthly report of the cost per enquiry and per customer. Complete adds a live dashboard.

Who owns the ad account and the audiences?

You do. They sit in your Business portfolio, and stay there if you leave.

Where to go next

Services

Industries

Terms explained

Start here

Pay Meta for enquiries, not scrolls.

Tell us what you sell and what you spend now. We come back with what we would change, and the package that fits.

Get my free check Talk to us
  • A written price before any work starts
  • Hosted on European servers
  • The code and every account stay yours
  • One team from the build to the support

Your quote list

Your quote list is empty

Add the services you are interested in, in the size that fits. We send one written quote for all of them.

Browse the catalogue

Start with a category

  • No payment, no commitmentThis is a request. You decide after the written quote.
  • Sold and delivered by GRADAXOne contract and one team, whoever does the work.
  • Your data stays in the EUNothing is moved outside the union to be processed.

Cookie preferences

Choose which cookies you allow. Necessary cookies cannot be turned off: the site needs them to work.

NecessarySession, security and preferences: what the site needs to work.Always on
Visits and performance (Google Analytics), so we can improve the site.
Personalised ads and remarketing (Google Ads, Meta), based on your visits.