Google and Meta ads, measured first and reported in money.

We fix the tracking first, change the account on fixed days, and report what each call, form and customer cost.

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Measured before spendTracking checked before more money goes in.

Changed on fixed daysWeekly or monthly, every change in a log.

Reported in moneyCost per call, per form and per customer.

Accounts in your nameBilled to your card. Yours if you leave.

Ads management prices

Three monthly packages. You pay us for the management and pay Google and Meta for the ads, directly.

Start

Google Ads only

€300

A month, management only

Choose Start

The package includes:

Taking over the account

Account audit before anything is changed
Campaigns rebuilt by service and place
Only real conversions counted as results
Auto-applied recommendations switched off

Every month

Optimisation round: searches, exclusions, bids, ads
A change log you can read
Money report: cost per qualified call and per form

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

Growth

Most chosen

Google Ads and Meta, fully measured

€600

A month, management only

Choose Growth

Everything in Start, plus:

Channels

Google Ads, Facebook and Instagram

Measurement, before more spend

Analytics set up once: one tag, one event per action
Call tracking on the ads and on your website number
Meta pixel, conversions and cookie consent checked

Every week

Optimisation every week, in the change log
A short summary every two weeks, the full report monthly
Missed-call report: the ad calls nobody answered

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

Complete

Ads, Google ranking and the Maps profile

€1,000

A month, management only

Choose Complete

Everything in Growth, plus:

More channels

Google Ranking (SEO)
Your Google Business Profile on Maps

Pages and alerts

A landing page for each service you advertise
Automatic alerts from the ad accounts

Reporting and the front desk

A live dashboard with the cost of each customer
Front-desk call audit: how ad calls are answered

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

What we found when we audited another agency's ads.

A dental clinic asked us to look at the ads an agency was running for it. These numbers come from its own Google Ads and Analytics accounts. Each one became a line in our packages.

Names are withheld. The figures cover the agency's first five weeks, read through the clinic's own admin access.

31%of the search spend we could see went on competitors' names
Searches reviewed and excluded on every round
50%of the calls from the ads were never answered
A missed-call report, and calls routed to someone who picks up
6 weeksof website enquiries went unrecorded, and nobody noticed
An alert within a day when a tag stops
22 dayspassed without a single change in the account
Changes on fixed days, each one in the log

What our packages commit to.

Not features. Things you can check in your own accounts. The price list above shows which package carries each one.

Measurement firstTracking before more spendOne analytics tag, one event per action, only real conversions counted, call tracking and cookie consent. Fixed before the budget grows.
Fixed daysOptimisation with a change logSearch terms read, wasted searches excluded, bids and ads adjusted, weekly on Growth and Complete. Every change written down with the reason.
ReportingMoney, not clicksCost per qualified call, per form and per customer, compared over equal periods.
The front deskMissed calls reportedCalls nobody answered, by day and hour, so the ads and the front desk keep the same hours.
Landing pagesA page for each serviceAds open the page about what was searched, never the home page.
AlertsAlerts from the accountsSpend spikes, days with no conversions and broken tags raise an alert, read the same day.

Running ads already? Give us read access and we check these things in your account, for free.

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What changes when we take over your ads?

The same budget, before and after. These are the things we found in audits, and what replaces them.

Want the column on the right for your business?

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Changes once a month, or never
Money spent on competitors' names
Reports of clicks and impressions
Half the ad calls not answered
Every ad opening the home page
Two people changing the account

A business owner reviewing campaign results on a laptop

How we report: in money, on a fixed rhythm.

You always know what was changed, why, and what it cost to win a call or a customer. Two terms that help: cost per click and conversion rate.

1
Every week: the change logWhat we changed in the accounts, why, and what we expect it to do.
2
Every two weeks: a short summarySpend, qualified calls and forms against the plan, in a few lines. Growth and Complete.
3
Every month: the money reportCost per qualified call, per form and per customer, missed calls, and the next month's plan.
4
Fair comparisons onlyPeriods of equal length, learning weeks flagged, and tracking gaps kept apart from results.
5
Live: your dashboardThe same numbers, updated daily, with the cost of each customer. Complete.

Several locations, or a larger budget?

We shape a package around your locations and channels, and quote it before you commit.

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Two channels, measured the same way.

Every package is run on the same rules. These pages explain the work on each channel in detail.

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Google Ads Management

People already searching for what you sell, on Google Search and Maps, and across Google with Performance Max.

Search and Performance Max campaigns
Call tracking and conversion setup
Search terms reviewed on every round

See Google Ads Management

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Facebook & Instagram Ads (Meta)

People who fit your customer on Facebook and Instagram, before they start searching.

Pixel and conversions checked first
Lead forms and creative tests
Judged by the cost of an enquiry

See Facebook & Instagram Ads (Meta)

How we start, step by step.

Access first, then measurement, then the account. No new budget until the numbers can be trusted.

AccessYou add our accounts as admins. We never ask for your passwords.
MeasureAnalytics, conversions and call tracking checked and fixed.
RebuildThe audit, then campaigns rebuilt around what brings calls and forms.
OptimiseOptimisation on fixed days, the change log, and the reports.

AccessYou add our accounts as admins. We never ask for your passwords.
MeasureAnalytics, conversions and call tracking checked and fixed.
RebuildThe audit, then campaigns rebuilt around what brings calls and forms.
OptimiseOptimisation on fixed days, the change log, and the reports.

It starts with a free check.

What a call or a form costs you today
Where the money leaks
Which tracking is missing or counted twice

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What we promise, and what we never will.

Ads are measurable. That makes it easy to be held to account.

What we will never sell you

Reports of clicks and impressions dressed up as results
Raising your budget before the results justify it
Accepting every recommendation Google suggests
A markup on your ad spend

What you can hold us to

Ad accounts in your name, with admin access you can remove at any time
One decision-maker in the account, and a change protocol we agree with you
More budget only for the campaigns that bring qualified calls or forms
Brand campaigns only when competitors bid on your name
Every change, report and audience stays yours if you leave

Questions about Online Ads (Google & Meta)

Not answered here? A person who does this work replies to every question.

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How much does ads management cost?

The packages above are monthly fees for the management: Start covers Google Ads, Growth adds Meta and full measurement, Complete adds SEO, your Google Maps profile and landing pages. The ad budget is separate and is paid by you to Google and Meta.

Is the ad budget included in the price?

No. You set the budget, and Google and Meta charge it to your own card. It never passes through us, and we add no markup to it.

What do you need from us to start?

Admin access to your ad accounts, analytics and tag manager. You add our accounts yourself: Google Ads through our manager account, Meta through our business partner ID. We never ask for passwords.

What is a qualified call?

A call from an ad that lasts at least 60 seconds. Shorter calls are mostly wrong numbers or hang-ups, so we report them apart.

Why do you look at how our calls are answered?

Because in the clinic we audited, half of the calls the ads brought were never answered. No campaign setting fixes that. We show you the missed calls by day and hour, so the ads run when someone can pick up.

How do you report results?

A change log on every optimisation round, a short summary every two weeks on Growth and Complete, and a monthly report of the cost per qualified call, per form and per customer. Complete adds a live dashboard.

Will you raise our budget?

Only where the results justify it. Budget moves to the campaigns that bring qualified calls and forms, and we tell you before asking for more.

Who changes things in the account?

We do, and only we do. Auto-applied recommendations are switched off, and we ask you not to accept suggestions from the Google Ads app, so two people never steer the same account.

Can you take over from another agency?

Yes. We audit the account first, keep what works, and make sure the accounts are in your name before anything else changes.

Can we change package later?

Yes. Tell us, and the new package starts with the next month.

Pay for calls and customers, not clicks.

Tell us what you sell and what you spend on ads now. We come back with the package that fits, in plain words.

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A written price before any work starts
Hosted on European servers
The code and every account stay yours
One team from the build to the support