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GRADAX
ServicesGrowGoogle Ads Management

Google Ads management that pays for calls, not clicks.

Search and Performance Max campaigns, with calls and forms measured first, changed on fixed days and reported as the cost of a call.

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Search and Performance MaxBuilt by service and place.
Calls trackedFrom the ads and your website number.
Changed on fixed daysWeekly or monthly, every change logged.
Your accountIn your name, billed to your card.

The Google tools we set up and run.

Google Ads in plain words

No jargon. This is all it is, and all you need to know.

  1. Someone searches for what you sellLike “dentist near me” or “emergency plumber” in your town.
  2. Your ad shows above the resultsMarked Sponsored, only to people in your area.
  3. They tap, then call or writeYou pay Google for the click. We make each one count.
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What is in a Google ad that brings calls?

Every search ad has the same parts. Each numbered part is something we write, set up and test for you, in Google Ads.

  1. The headlineSays what was searched, in the words people use.
  2. The descriptionOne clear reason to choose you. We test a few and keep the best.
  3. The extrasCall button, location and links to the pages people ask for.
  4. The page it opensThe page about that service, with the phone number tracked.
  5. Who sees itOnly people physically in your area, never the whole region.

Is your Google Ads account working for you?

These are the things we find most often when we audit an account another agency runs.

  • Your money buys competitors' names

    People searching for another clinic or shop click your ad and leave. Nobody excluded those searches.

  • Nothing changed in weeks

    The change history shows no edits for a month, while the agency invoice still arrives.

  • Reports full of clicks

    You get impressions and click rates, but nobody tells you what a call cost.

  • Calls ring and nobody answers

    The ads run while the front desk is busy or closed, and every missed call is paid for.

  • Two people steering one account

    Recommendations accepted from the phone app undo what the agency set up.

  • Tracking broke and nobody saw

    Forms stopped counting weeks ago, so the campaigns have been bidding blind.

Show us your Google Ads account.

Read access is enough. We tell you where the money goes, what tracking is missing, and what we would change first.

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What does Google Ads management involve?

Google Ads shows your business to people at the moment they search for what you sell. You pay Google when someone clicks, which is called pay per click.

Switching ads on takes minutes. Managing them is the weekly work after that: reading which searches the money went on, excluding the ones that never buy, moving budget to what brings calls, and checking the tracking still counts every call and form.

Most accounts we audit were set up well once and then left alone. Ours are changed on fixed days, weekly on Growth and Complete, and every change is written in a log you can read. The prices are on the ads management packages page.

  • Calls, not clicks We count calls of at least 60 seconds, forms and customers, and judge every campaign by them.
  • Measured before spend Conversions and call tracking are checked before more budget goes in.
A woman browsing a shop on her phone

Google Ads management prices

Every package includes Google Ads. Growth adds Meta and full measurement; Complete adds SEO, your Maps profile and landing pages.

Start

Google Ads only

€300

A month, management only

Choose Start

The package includes:

Taking over the account

  • Account audit before anything is changed
  • Campaigns rebuilt by service and place
  • Only real conversions counted as results
  • Auto-applied recommendations switched off

Every month

  • Optimisation round: searches, exclusions, bids, ads
  • A change log you can read
  • Money report: cost per qualified call and per form

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

Growth

Most chosen

Google Ads and Meta, fully measured

€600

A month, management only

Choose Growth

Everything in Start, plus:

Channels

  • Google Ads, Facebook and Instagram

Measurement, before more spend

  • Analytics set up once: one tag, one event per action
  • Call tracking on the ads and on your website number
  • Meta pixel, conversions and cookie consent checked

Every week

  • Optimisation every week, in the change log
  • A short summary every two weeks, the full report monthly
  • Missed-call report: the ad calls nobody answered

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

Complete

Ads, Google ranking and the Maps profile

€1,000

A month, management only

Choose Complete

Everything in Growth, plus:

More channels

  • Google Ranking (SEO)
  • Your Google Business Profile on Maps

Pages and alerts

  • A landing page for each service you advertise
  • Automatic alerts from the ad accounts

Reporting and the front desk

  • A live dashboard with the cost of each customer
  • Front-desk call audit: how ad calls are answered

Management only. The ad budget is paid by you straight to Google and Meta, on your own card, and never passes through us.

The search, the ad, the page it opens and the call it is there to bring.

What decides where your ad shows and what it costs?

Google does not rank ads by money alone. It weighs three things, and two of them reward work, not budget.

  1. Your bid

    The most you are willing to pay for a click. Bidding for clicks on any search is how budgets go on competitors' names and jobs.

    Bids set on qualified calls and forms, never on clicks alone.

  2. The ad's quality

    How well the ad matches the search. A close match pays less for the same place.

    Tight ad groups by service, with ads written for each and tested against each other.

  3. The page it opens

    Google checks whether the page answers the search. A home page answers none of them well.

    Each campaign opens the page about that service, never the home page.

What does Google Ads management include?

Everything between your budget and a call, done by one team on fixed days.

  • SearchSearch campaigns by service and placeExact and phrase keywords in tight groups, shown only to people in your area, with shared exclusion lists from day one.
  • Performance MaxPerformance Max, watched closelyAsset groups per service, placements checked, and budget kept on it only while it brings qualified calls.
  • CallsCall trackingCalls from the ads and from your website number, with qualified calls of 60 seconds or more counted apart.
  • ConversionsConversion setupForms, calls and bookings recorded once each. Actions that never fire are switched off.
  • Every roundSearch terms and exclusionsCompetitors, jobs, free and wrong-product searches excluded on every round, and logged.
  • AlertsAccount alertsSpend spikes, days with no conversions and broken tags raise an alert the same day.

Want your account run like this? Send us read access. We tell you what we would change first, and which package fits.

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Who does what?

You run your business. We run the account and watch where every euro goes.

What you do

  • Set the budgetYou decide what to spend, and can change it any month.
  • Link the accountTwo minutes in Google Ads. No passwords shared.
  • Answer the callsWe show you the ones missed. Answering is the part only you can do.

What we do for you

  • Pick the searches worth paying forAnd exclude the rest, on every round.
  • Write and test the adsSeveral versions, so the best one wins.
  • Set up the conversionsCalls, forms and bookings counted once each.
  • Log every changeWhat changed, why, and what it should do.
  • Report in moneyCost per qualified call, per form, per customer.
  • Watch for problemsAlerts for spend spikes and broken tags.
Hand it over to us
Works even better with Facebook & Instagram Ads (Meta)

Reach your customers before they search.

Facebook and Instagram ads, run on the same rules: measured first, changed weekly, reported in money.

See Facebook & Instagram Ads (Meta) Quote for both

What changes in your Google Ads account?

The same budget, before and after. Switch between the two and compare.

Want the column on the right for your business?

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  • Broad keywords for every service
  • Ads shown in the whole region
  • Display and partner sites draining Search
  • Two conversion actions that never fire
  • No changes for weeks
  • Recommendations applied from the app

How does Google Ads management start?

Access first, then measurement, then the account. More budget only after the numbers can be trusted.

  1. AccessYou link your account to our manager account. No passwords change hands.
  2. MeasureConversions, call tracking and analytics checked and fixed.
  3. RebuildThe audit, then campaigns rebuilt by service, place and intent.
  4. OptimiseSearch terms, exclusions, bids and ads, all in the change log.
  1. AccessYou link your account to our manager account. No passwords change hands.
  2. MeasureConversions, call tracking and analytics checked and fixed.
  3. RebuildThe audit, then campaigns rebuilt by service, place and intent.
  4. OptimiseSearch terms, exclusions, bids and ads, all in the change log.
It starts with a free check.
  • What a qualified call costs you today
  • Which searches waste the most
  • Which conversions are real
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Free

Start with a free look at your Google Ads account

Before you decide anything, we read your account the way we read every one we audit. You keep the findings whether you work with us or not. Two terms that help: cost per click and conversion rate.

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No obligation. A person who does this work replies.

  1. 1
    Where the money goesSpend by campaign, by search and by place, including what went on competitors' names.
  2. 2
    What it brings backCalls, qualified calls and forms, and what each one cost you.
  3. 3
    What is measured wrongConversion actions that never fire, double counting and missing call tracking.
  4. 4
    What we would do firstA short plan in plain words, in the order we would do it.

Not sure Google Ads will pay for you? Ask first.

Tell us what you sell and where. We tell you honestly whether the searches are there.

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Every missed call is a click you paid for.

We report the calls your team did not answer, by day and hour, so the ads run when someone can pick up.

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Google Ads, Meta or SEO: which do you need?

Google Ads reaches people who are searching now. Meta reaches them before they search. SEO keeps working without paying per click.

This pageGoogle AdsFacebook & Instagram AdsGoogle Ranking (SEO)
Who it reachesPeople searching for what you sellPeople who fit your customer, before they searchPeople searching, in the ordinary results
How quickly it worksAs soon as the ads are approvedDays, after a short learning periodMonths, building over time
What we judge it byCost per qualified call and formCost per enquiry from forms and messagesVisits and enquiries from search
How you payOur monthly fee, plus the clicks you pay GoogleOur monthly fee, plus what you pay MetaA package price, no cost per visit
When you stopCalls from ads stop the same dayEnquiries from ads stop the same dayPages and positions keep working
Best forClinics, trades, services people search forOffers, new openings, visual workBusinesses selling across a region or online

Search, Performance Max and calls, explained

Three parts of the same account, each with its own job. Every click lands on a page built by our website team.

Search campaigns

People typing what you sell, near you, right now.

  • One campaign per service line
  • Exact and phrase keywords
  • Shown in your area only
  • Exclusion lists from day one
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Performance Max

Google's campaign across Search, Maps, YouTube and partner sites, fed by your best assets.

  • Asset groups per service
  • Placements reviewed
  • Kept only while it brings calls
  • Never left to spend blind
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A business owner reviewing campaign results on a laptop

Calls and conversions

The part most accounts get wrong, and the part the bidding learns from.

  • Calls of 60 seconds or more counted
  • Your website number tracked too
  • Forms recorded once
  • Missed calls reported
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A receptionist welcoming a visitor at a clinic front desk
Works even better with Business Website

Ads need a page about the service searched.

Every campaign opens its own fast page, built by our website team, never the home page.

See Business Website Quote for both

What we promise, and what we never will.

Google Ads is measurable. That makes it easy to be held to account.

What we will never sell you

  • Clicks and impressions dressed up as results
  • A brand campaign that buys clicks you would get for free
  • More budget before the results justify it
  • A markup on what you pay Google

What you can hold us to

  • Your account in your name, linked to our manager account, which you can unlink at any time
  • Every change written in a log you can read
  • Auto-applied recommendations off, and one decision-maker in the account
  • Reports in cost per qualified call, per form and per customer
A business owner reviewing website traffic charts at her office desk

How do you stop wasting money on Google Ads?

In the account we audited, the same few leaks took a third of the budget. Check your own against them, with us or without us. Two terms worth knowing: cost per click and conversion rate.

  1. 1
    Read the search terms oftenCompetitors' names, jobs and free searches spend without ever calling. Exclude them as they appear.
  2. 2
    Keep Search on SearchDisplay expansion and partner sites switched on by a recommendation quietly take Search budget.
  3. 3
    Count only real conversionsA conversion action that never fires, or a form counted twice, teaches the bidding the wrong thing.
  4. 4
    Advertise your own name only when neededBrand campaigns pay for clicks that would come free, unless competitors bid on your name.
  5. 5
    Raise the budget only where it convertsMove money to the campaigns that bring qualified calls, and compare equal periods before deciding.

Paying an agency and seeing nothing change?

Open the change history, or let us. We tell you, for free, what has actually been done.

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We also secure everything your ads depend on.

An ad that opens a slow or broken page is money thrown away. Landing pages run on our own cloud, watched by the same team.

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How we run security
  • Account access in your nameYou stay the owner. We work through a manager link with two-step login.
  • Billing stays yoursGoogle charges your card directly. We never hold your ad money.
  • Invalid clicks watchedPlacements and traffic that look automated excluded and monitored.
  • Fast, secure landing pagesPages that open in an instant on a phone, because slow pages waste paid clicks.
  • Tracking that respects privacyConsent mode and cookie consent set up to European rules, so tracking is legal and accurate.
  • Tags and forms watchedIf a tag or a form breaks, we know within a day, before the bidding learns from bad data.

What every client gets, whatever they buy

Work with us and we take care of everything around the work too: hosting, security and changes, by the same team, so you never need a second company.

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See the cloud

Google Ads for your kind of business.

What works on Google differs by trade. Pick yours to see how we work in it.

Tell us your budget. We tell you what it can do.

No commitment. A straight answer before you spend anything.

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Works even better with Google Maps (Local SEO)

Local business? Take the free calls from the map too.

Your Google Maps profile brings calls without paying for each one.

See Google Maps (Local SEO) Quote for both

Google Ads works best with

Google Ads brings the search. These make sure it becomes a customer, and reach people before they search.

Prefer to start with one piece of work? Fixed work from the catalogue.

The full catalogue

Read before you decide

Plain-language guides from our team on the questions owners ask most about Google Ads.

Every guide we have written

What happens after you contact us

No obligation at any step. If we are not the right fit, we tell you who is.

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  1. You write or book a call

    A few lines about your business is enough. No forms to fill in for an hour.

  2. A person replies

    Someone who does this work reads it and comes back with questions, not a sales script.

  3. A short call

    We look at your business together and say plainly what we would do first.

  4. A written offer

    What we do and what it costs, on paper, before any work starts.

Questions about Google Ads Management

Not answered here? A person who does this work replies to every question.

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How much does Google Ads management cost?

Our fee is monthly, in three packages shown on this page, and covers the management only. What you pay Google for clicks is separate, charged to your own card.

Do you manage Performance Max?

Yes, with asset groups per service and its placements reviewed. It keeps its budget only while it brings qualified calls and forms.

How do you track calls from Google Ads?

Calls from the ads are recorded by Google, and calls from your website number by a tracked number on the site. We count calls of at least 60 seconds as qualified.

What do you need to start?

You link your Google Ads account to our manager account and give admin access to your analytics and tag manager. We never ask for passwords.

Should we run a campaign on our own brand name?

Only if competitors bid on it. Otherwise people searching your name find you for free, and a brand campaign pays for clicks you would get anyway.

Why do you ask us not to accept recommendations from the app?

Because they change the account without anyone deciding. In an account we audited, recommendations accepted from the phone added broad keywords and Display to Search campaigns the agency had built.

How fast will we see results?

Ads show as soon as they are approved. The first weeks are for learning; we judge results on equal periods once the bidding has settled.

Can you take over from another agency?

Yes. We audit the account first, keep what works, and make sure the account is in your name before anything else changes.

Who owns the account?

You do. It stays in your name and on your card. We work through a manager link that you can remove at any time.

Where to go next

Services

Industries

Terms explained

Start here

Pay Google for calls that turn into customers.

Tell us what you sell and what you spend now. We come back with what we would change, and the package that fits.

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  • A written price before any work starts
  • Hosted on European servers
  • The code and every account stay yours
  • One team from the build to the support

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