Social ads creative

Creative is where social advertising is won or lost

Targeting on the major social platforms has been largely automated for years. What the algorithm still cannot do is decide what your ad says, and that is now the single biggest lever on cost per result. An account with one hero asset and perfect targeting will lose to an account with eight honest angles.

So this produces a batch rather than a masterpiece: several genuinely different arguments for the same offer, each built in every format the placements need. The platform then has something to choose between, and you have something to learn from.

• Three or more angles that differ in argument, not only in colour
• Every ratio the placements need, not one crop stretched five ways
• Primary text, headline and description variants per concept
• Motion versions of the strongest concepts, where motion earns its cost
• Source files, so a future edit does not start from nothing

Fatigue is not a failure, it is a schedule

Any creative running continuously will show a rising cost per result on unchanged targeting within weeks. That is not the creative being wrong; it is the audience having seen it. Planning for it is why the largest size is a monthly supply rather than a bigger one-off batch.

Where you have real photography or footage, we use it. It almost always outperforms produced graphics, and we will tell you when a phone video of the actual work beats anything we could design.