Online video advertising
YouTube and social video campaigns built, launched and tuned through their first month.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 to 9 weeks
About this service
Video ads fail most often because the creative was made for television and the campaign was set up to buy cheap views. We cut your footage for each placement, build the campaigns in your Google Ads and Meta accounts around a conversion goal, and run the first weeks of optimisation. You keep the account and the setup.
Cheap views are the most expensive mistake
Video campaigns left on default settings tend to buy views as cheaply as possible. The platform obliges, often with placements in children's apps, background tabs and autoplay feeds where nobody is watching. The report shows thousands of views at a tiny cost each, and sales do not move.
We set campaigns to optimise for an action you care about wherever the tracking supports it: a purchase, a lead, a visit that lasts long enough to matter. Placements are reviewed and the irrelevant ones excluded in the first week. Views are still reported, but as context rather than as the result.
One video, cut for every placement
A 60-second brand film works on a website and fails as an advert. On YouTube, viewers can skip skippable in-stream ads after five seconds, so the brand and the offer must appear before then. In Reels and Shorts, the format is vertical, sound is often off, and the opening frame decides everything.
We cut your existing footage into versions for each placement, typically 6, 15 and 30 seconds, plus a vertical edit with captions burnt in. Each version is tested against the others, and within a couple of weeks the data shows which length and opening earn the cheapest results. Losers are paused; winners get the budget.
If your footage cannot support a five-second hook, we will say so before launch rather than after spending your budget. Sometimes a simple phone recording made for the purpose beats a polished film that was never meant to be an advert.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Campaign plan: goal, audiences, placements, budget split
- Edit brief, or cut-downs made from your existing footage
- Campaigns built in Google Ads for YouTube and in Meta Ads Manager
- Conversion tracking checked before launch
- End-of-period report with recommendations
What changes
- Campaigns optimised for a conversion you can count, not for views
- Each video cut for its placement: skippable in-stream, Shorts, Reels, Stories
- Brand and offer shown inside the first five seconds, before the skip button
- Losing cuts paused and budget moved within the optimisation period
How it runs
Plan
The action a viewer should take, and the audiences most likely to take it.
Cut
Your footage edited per placement, with the hook and the brand up front.
Launch
Campaigns built, tracking tested with a real conversion, then switched on.
Tune
Weekly: weak cuts paused, audiences narrowed, budget moved to what converts.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | One platform launch€2901 week to launch, then 2 weeks | YouTube and Meta€5002 weeks to launch, then 4 weeks | Full-funnel video€1,0503 weeks to launch, then 6 weeks |
|---|---|---|---|
| Campaign plan | Included | Included | Included |
| One campaign on one platform | Included | Included | Included |
| Up to three video ads, from cuts you supply | Included | Included | Included |
| Two weeks of optimisation | Included | Included | Included |
| Cut-downs to 6, 15 and 30 seconds from your footage | Not included | Included | Included |
| Audience testing across three segments | Not included | Included | Included |
| Four weeks of optimisation | Not included | Included | Included |
| Awareness, consideration and retargeting campaigns | Not included | Not included | Included |
| Platform lift study where the budget qualifies | Not included | Not included | Included |
| Handover session and written playbook | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
We have no video. Can you make it?
Production is the video ads service. This offer runs campaigns from footage you already have, including phone footage, which in a feed is often enough.
Is a YouTube view worth paying for?
Only if it leads somewhere. We optimise for conversions or engaged visits wherever your tracking allows, and report views as context rather than as the result.
What happens after the optimisation period?
You run it yourself from the playbook, or move to ongoing management. Either way, the account and its data stay yours.
Related searches
Related work
One-timeVideo ads and commercialsVideo ads produced for the platforms they run on, with cuts for every length and format.from €420one-time
One-timeUGC video adsCreator-style video ads filmed on phones by real people, scripted to sell.from €290one-time
MonthlyAds managementCampaigns watched, adjusted and reported every month, on your own account.from €490per month
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.