Facebook and Instagram ads campaign
A Meta ads campaign built on clean tracking and tested creative, then run until it has proven what works.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 10 weeks
About this service
Meta's targeting has become broad by design. The system finds buyers itself, as long as it receives accurate conversion data and creative that tells it who the ad is for. So we spend less effort on interest lists and more on two things: the Pixel and Conversions API sending clean purchase or lead data, and several creative angles to test. The larger packages include running the campaign through the learning phase.
Creative is now the targeting
A few years ago, Meta campaigns were won with detailed interest targeting. That era is mostly over. Meta's own system now finds buyers across broad audiences better than hand-picked interests, as long as it is given two things: accurate conversion data and ads that make clear who they are for.
That shifts where the work goes. An ad showing a tradesperson's van speaks to tradespeople; one showing a new parent at 3am speaks to new parents. Meta learns from who responds and shows it to more people like them. So instead of ten ad sets with different interests, we build a simple structure and test several creative angles inside it, each one a different reason to buy.
Tracking, learning and patience
Since browser privacy changes, the Pixel alone misses a share of conversions. The Conversions API sends the same events from your server, and the two together, with duplicates removed, give Meta a much more complete picture. Without it, campaigns optimise on partial data and look worse than they are.
Every new ad set also goes through a learning phase, during which results swing. Meta needs around 50 conversions a week per ad set to settle. A small budget split across many ad sets never gets there, which is why we consolidate. And we change things slowly: big budget jumps or daily edits restart learning and waste money.
- Pixel and Conversions API events matched and deduplicated
- One campaign, as few ad sets as the budget can support
- Three to five creative angles, each with a clear hypothesis
- A cut rule agreed in advance, so losing ads stop on evidence
What you get
Everything below is in the price. Nothing here is an upgrade.
- Tracking check and event setup in Events Manager
- Campaign and ad set structure built in Ads Manager
- Ad copy and creative briefs for each angle
- Audience setup: broad, lookalike and retargeting
- Weekly report while the campaign runs, where included
What changes
- Pixel and Conversions API both sending events, with duplicates removed
- Three to five creative angles in testing, each labelled so the winner is clear
- Campaign structure simple enough to exit the learning phase on your budget
- Cost per lead or sale reported weekly against a target agreed at the start
How it runs
Track
Pixel and Conversions API set up and tested so Meta learns from real results.
Structure
As few ad sets as your budget can feed, so each gets enough data.
Test
Several creative angles run side by side with a set rule for cutting losers.
Scale
Budget moved to what works, slowly enough not to reset learning.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Campaign build€2901 week | Build and first month€8301 week, then 30 days live | Full funnel, two months€1,7502 weeks, then 60 days live |
|---|---|---|---|
| Tracking check | Included | Included | Included |
| One campaign built in Ads Manager | Included | Included | Included |
| Copy for three ad variations | Included | Included | Included |
| Launch checklist and handover notes | Included | Included | Included |
| Conversions API set up | Not included | Included | Included |
| Five creative angles with copy | Not included | Included | Included |
| 30 days of management and weekly adjustments | Not included | Included | Included |
| Weekly report | Not included | Included | Included |
| Retargeting campaign for site visitors and engagers | Not included | Not included | Included |
| Lookalike audiences from your customer list | Not included | Not included | Included |
| 60 days of management | Not included | Not included | Included |
| End report with what to keep, cut and test next | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€830
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
What budget do we need?
Enough for each ad set to reach around 50 conversions a week, which is roughly what Meta needs to leave the learning phase. For most small businesses that means starting with one campaign and one or two ad sets. Ad spend is paid to Meta directly.
Do you make the creative?
We write the copy and brief the visuals. If you have no photos or video, creative production is available as an add-on or through our social ads creative offer.
Is this different from Instagram marketing?
Yes. This is paid advertising only, across Facebook and Instagram placements. Instagram marketing is the monthly content programme for your account.
Related searches
Related work
One-timeSocial ads creativeA batch of ad creative built to be tested, not one hero asset.from €690one-time
One-timeConversion tracking setupEvery enquiry, call and sale measured once, correctly, and attributed properly.from €390one-time
MonthlyAds managementCampaigns watched, adjusted and reported every month, on your own account.from €490per month
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.