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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
Gradax

Your Customers Shop Online Now. Make Sure They Find You

Whether you're a brick-and-mortar shop going online or a DTC brand scaling up, we build everything you need to reach more customers and sell more products.

Sold as
One contract
Starts with
A free review

The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Over 80% of shoppers research products online before buying. If your business isn't easy to find and buy from online, you're losing sales to competitors who are. A professional e-commerce website with strong SEO, targeted advertising, and engaging social media is the proven formula for growing retail sales.

This omnichannel expectation means your website is not separate from your retail business, it is an extension of it. Product pages must be detailed and accurate. Inventory must be current.

Search engine optimization for product pages, including detailed descriptions, high-quality images, customer reviews, and structured data markup, determines whether your products appear in search results alongside major retailers. Social media has become a critical sales channel for retail businesses.

How it runs

  1. Tell Us About Your Products

    Your product range, target customers, and selling goals.

  2. We Build Your Online Store

    E-commerce website, payment processing, SEO, and marketing, all ready to sell.

  3. You Sell More

    More traffic, more conversions, more revenue. We optimize and scale monthly.

Software we built for businesses like yours

A product we designed, built and run, shown here as the work we do.

TradeNode

TradeNode keeps one catalogue, one stock count and one order inbox across your own shop and every marketplace you sell on.

A seller sorting parcels at her desk before dispatch

Questions we get asked

Can you build an online store for any type of product?
Yes. Physical goods, digital products, subscriptions, and custom orders.
Do you handle payment processing?
We integrate secure payment processing through trusted providers like Stripe, supporting credit cards, digital wallets, and other payment methods.
Can you help with product photography?
We provide guidance on product photography best practices and can coordinate with professional photographers. Great product photos are essential for online sales.
How do you drive traffic to an online store?
Through a combination of Google Shopping ads, social media advertising, SEO, content marketing, and email campaigns, all optimized for conversion.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Application Hosting

Sale launches and seasonal campaigns bring traffic in one burst, and a slow checkout loses it.

Hands typing application code on a laptop.

Cyber Security

A shop that takes cards is a target for checkout skimming, and one incident costs customer trust.

Two monitors showing security logs in a dark room.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

See what is costing you orders before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth