Store conversion review
Where the money leaks between the product page and the confirmation.
GradaxEuropean company
Founded 2014·Built and operated in Europe·2 weeks to monthly
About this service
Every store loses most of its visitors somewhere specific, and almost nobody knows where. We instrument the funnel, watch real sessions, and hand back the drop-off points ranked by what fixing each one is worth in revenue.
Every store leaks somewhere specific
Aggregate conversion rate tells you that you are losing people and nothing about where. The useful number is per step: how many reach the product page, how many add to basket, how many begin checkout, how many finish. The gap between two of those steps is almost always much larger than the rest, and it is rarely the step everybody assumed.
We instrument the whole funnel, including the steps most platforms do not report, then watch real sessions on the worst one until the pattern is obvious rather than theoretical.
- Funnel measurement from landing through to purchase
- Session recordings reviewed on the steps that lose the most
- Checkout and mobile audited as their own journey
- Issues ranked by the revenue that fixing each one recovers
- A retest on the same measurement after implementation
What we will not promise
A guaranteed percentage. Anybody quoting one is either guessing or planning to move the goalposts, and conversion work is too easy to measure for that to survive a quarter.
What we do commit to is measurement before and after on the same definition, so the improvement is a number you can check rather than a claim you have to accept.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Funnel measurement from landing to purchase
- Session recordings reviewed and summarised
- Ranked issue list with estimated revenue impact
- Checkout and mobile audit
- Retest report after implementation
What changes
- The three or four steps losing you the most, named and quantified
- Fixes ordered by revenue recovered, not by effort
- Checkout friction measured rather than assumed
- A retest after the fixes, on the same measurement
How it runs
Instrument
Every step of the funnel measured, including the ones the platform hides.
Watch
Real sessions on the steps that lose the most, until the pattern is obvious.
Rank
Issues by revenue recovered, so the first fix pays for the review.
Retest
The same measurement after the changes, so the improvement is a number.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Funnel review€8902 weeks | Review and fixes€2,4005 to 6 weeks | Ongoing programme€1,400per monthMonthly |
|---|---|---|---|
| Funnel measurement | Included | Included | Included |
| Session review | Included | Included | Included |
| Ranked issue list | Included | Included | Included |
| Checkout and mobile audit | Not included | Included | Included |
| Implementation of the top fixes | Not included | Included | Included |
| Retest report | Not included | Included | Included |
| A monthly A/B test, designed and run | Not included | Not included | Included |
| Monthly revenue-per-visitor reporting | Not included | Not included | Included |
| Quarterly funnel re-review | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€2,400
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
How much traffic do we need for this to be worth it?
Enough that a percentage point means money. Below a few thousand sessions a month, the session review still helps but the testing does not.
Do you change the checkout?
Within what the platform allows, yes. Where the platform is the constraint, we will say so plainly rather than working around it expensively.
Can you guarantee an improvement?
No, and neither can anybody honest. What we can do is measure it, so you know rather than believe.
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Get it scoped
The work is not the same size twice, so it is scoped before it is priced. The scoping call costs nothing.