Shopify store build

The store slowed down by its own apps

Shopify stores rarely start slow. They become slow as apps pile up: a pop-up, a reviews widget, two upsell tools, a currency converter, a chat bubble. Each one adds scripts to every page, and some keep loading code long after they are uninstalled. A store with thirty apps often has a checkout that feels sluggish on a phone.

We start from the modern theme features that now cover much of what apps used to do, and add an app only when it earns its place. Each one is listed in the handover with what it does and what it costs per month, so you can judge it later.

Structure before design

How customers find products matters more than how the homepage looks. A catalogue organised by internal product codes, or by how the warehouse thinks, makes browsing hard and filters useless. We plan collections, product types, tags and metafields before any design work, because changing them after hundreds of products are loaded is slow and expensive.

Checkout testing is not optional. Before launch we place real orders on each payment method, test shipping rules for every zone, issue refunds and check that every notification email reads correctly. Most launch-day problems show up in this hour.

Migrating from another platform adds one more critical step: redirecting every old product and category URL to its new address. Skip it, and the search rankings your old store earned disappear overnight.

• Collections and filters planned around how customers shop
• Apps kept to the few that pay for themselves
• Every payment method, shipping zone and refund tested
• Old URLs redirected when migrating from another platform