Product description writing
Descriptions written per product, not generated from the same template.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·2 to 12 weeks
About this service
Store catalogues fail search twice: the descriptions come from the manufacturer, so hundreds of shops carry identical text, and they describe the object rather than the reason to buy it. We write per product, in batches, to a structure that stays consistent across the catalogue.
The two ways catalogue copy fails
The first is duplication. Manufacturer text is pasted into fifty shops, so fifty pages carry identical paragraphs and search engines pick one of them to rank — rarely yours. The second is that the text describes the object rather than the reason to own it: dimensions, materials, a part number, and nothing about who it is for.
We write per product, in batches by family, to one structure agreed on a sample of five before the other hundred and ninety-five are touched. That structure is what lets a customer compare two products in your catalogue without reading both in full.
- Text that exists nowhere else on the web, per product
- Specifications separated from persuasion, so both stay scannable
- A consistent structure across the range, not per-writer improvisation
- Category page copy, which is usually missing entirely
- A style sheet so the products you add next year still match
Products that are nearly identical
Most catalogues contain families where the difference between two items is a millimetre or a colour. Inventing distinctions there produces returns rather than sales, so those get one honest description each and a comparison table above them.
Where a specification is missing from your export we ask rather than guess. A confident wrong dimension in a product description is a refund and a review.
What you get
Everything below is in the price. Nothing here is an upgrade.
- A description per product in the agreed structure
- Short and long variants where the template needs both
- Category page copy
- A style sheet so future products match
What changes
- Descriptions that exist nowhere else on the web
- A consistent structure a customer can compare products across
- Specifications separated from persuasion, so both are scannable
- Category pages with copy of their own rather than a product list
How it runs
Structure
One template for the catalogue, agreed on a sample of five products first.
Batch
Written in batches by product family, so comparable things read comparably.
Check
Specifications verified against your export, not against the previous description.
Hand over
Delivered in a format your platform imports, plus the style sheet for what comes next.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | 50 products€4502 weeks | 200 products€1,5005 to 6 weeks | 500 products€3,40010 to 12 weeks |
|---|---|---|---|
| Template agreed on a sample | Included | Included | Included |
| 50 descriptions | Included | Included | Included |
| Style sheet | Included | Included | Included |
| Category page copy, up to 10 categories | Not included | Included | Included |
| Short and long variants | Not included | Included | Included |
| Category copy for the whole tree | Not included | Not included | Included |
| Metadata per product | Not included | Not included | Included |
| Import-ready file for your platform | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€1,500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Can you write from the manufacturer's text?
We start from it for the facts and then write something new, because identical text across fifty shops is exactly the problem you are paying to solve.
What about products with almost no difference between them?
They get one honest description each and a comparison table above them. Inventing differences that do not exist gets returns, not sales.
Which languages?
Any of the seven we write in as standard. A second language is priced as localisation, not as a second write.
Related searches
Related work
ScopedStore conversion reviewWhere the money leaks between the product page and the confirmation.from €890on scope
One-timeWebsite copy rewriteEvery page on the site, rewritten to say what you actually sell.from €690one-time
One-timeContent localisationThe same site in another language, adapted rather than translated.from €590one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.