Skip to content
European companyFounded in 2014Built and operated in EuropePayments secured by Card payments run through Stripe. Your card details never reach our servers.
System statusSupportFree assessment
GRADAX
ServicesGrowLinkedIn Ads

LinkedIn ads for the people who sign the contract.

LinkedIn campaigns aimed at the companies and roles you sell to, with lead forms sent straight to your sales team and every month reported as the cost of a qualified lead.

Get my free check Talk to us
A businesswoman on a video call at her laptop
The right companiesBy industry, size and the firms you name.
The right job titlesWho saw the ads, checked every week.
Lead forms to your CRMEach lead with you within minutes.
Your ad accountIn your name, billed to your card.

The measurement tools we work with.

LinkedIn ads in plain words

No jargon. This is all it is, and all you need to know.

  1. You choose the companies and rolesThe industries, company sizes and job titles of the people who buy from you.
  2. Your ad shows in their feedOn LinkedIn, between the posts of the people they follow at work.
  3. They ask to hear moreA short form sends you their details. You set the budget; we make it bring real leads.
Get my free check Talk to us

Are your LinkedIn ads costing more than they bring?

The patterns we see most often in LinkedIn accounts.

  • Leads nobody would call back

    Students, job seekers and suppliers fill the form. The audience was too wide.

  • Ads shown outside LinkedIn

    The Audience Network sends the ads to other apps and sites, where the clicks are cheap and the leads rare.

  • Audience expansion left on

    LinkedIn adds people similar to your audience, and the job titles you chose stop being the ones who see you.

  • Leads sitting in Campaign Manager

    Form leads wait in LinkedIn for days before anyone downloads them, and go cold.

  • No idea which companies saw the ads

    Reports show impressions and clicks, never the companies and roles behind them.

  • Nobody can say what a lead cost

    Spend is known, qualified leads are not, so the cost of a customer is a guess.

What does LinkedIn ads management involve?

LinkedIn ads show your business to people by where they work and what they do: the industry, the size of the company, the job title, the seniority. No other platform knows that as well.

That precision is expensive. A click on LinkedIn costs several times one on Facebook, so it pays only when one customer is worth a lot. Management means judging every campaign by the cost of a qualified lead, and checking every week that the ads reach the roles you meant.

We set up the tracking first, build lead forms your sales team receives at once, and write every change in a log you can read. Other channels and their prices are on the ads management packages page.

  • Qualified leads, not clicks Leads your sales team would call back, counted apart from the rest.
  • The wrong audience cut Companies and job titles that see the ads and never buy, excluded every week.
A business owner reviewing campaign results on a laptop

Show us your LinkedIn ad account.

Read access is enough. We tell you who your ads really reach, what a lead costs you, and what we would change first.

Get my free check Talk to us
The post, the form it opens, and the lead it is there to bring.

What decides who sees your LinkedIn ad and what it costs?

LinkedIn runs an auction for every place in a feed. It weighs your bid, how likely the people are to act, and how relevant the ad is to them.

  1. Who you aim at

    A narrow audience of decision-makers costs more per view, but a wide one spends the budget on people who will never buy.

    Audiences built from your real customers, with LinkedIn's automatic expansion switched off.

  2. Your bid and goal

    Ask LinkedIn for clicks and it finds people who click. Automatic bidding on leads needs leads counted first.

    Manual or capped bids until conversions are measured, then bidding on leads.

  3. The ad itself

    On LinkedIn people read. A useful document or a clear offer beats a generic picture.

    Posts, videos and documents tested against each other, the weakest switched off.

LinkedIn ads management prices

Every package covers LinkedIn, Google Ads, and Facebook and Instagram. Start has one LinkedIn slot, Growth two, Pro three; a slot holds one campaign running at a time, and one more slot costs €69 a month.

Start

One slot on each platform

€299

A month, management only

Choose Start

The package includes:

Slots: campaigns running at the same time

  • 1 Google Ads slot
  • 1 Facebook and Instagram slot
  • 1 LinkedIn slot

Before any spend

  • Account audit before anything is changed
  • Tracking set up once: one tag, one event per action
  • Only real conversions counted as results

Every week and every month

  • Optimisation every week, in a change log you can read
  • Monthly money report: cost per call, per form, per customer

Management only. The ad budget is paid by you straight to Google, Meta and LinkedIn, on your own card, and never passes through us.

  • One more slot, on any platform €69

Growth

Most chosen

Room to test and grow on every platform

€499

A month, management only

Choose Growth

Everything in Start, plus:

Slots: campaigns running at the same time

  • 3 Google Ads slots
  • 3 Facebook and Instagram slots
  • 2 LinkedIn slots

Calls and reporting

  • Call tracking on the ads and on your website number
  • Missed-call report: the ad calls nobody answered
  • A short summary every two weeks

Management only. The ad budget is paid by you straight to Google, Meta and LinkedIn, on your own card, and never passes through us.

  • One more slot, on any platform €69

Pro

The most campaigns, watched every day

€699

A month, management only

Choose Pro

Everything in Growth, plus:

Slots: campaigns running at the same time

  • 5 Google Ads slots
  • 5 Facebook and Instagram slots
  • 3 LinkedIn slots

Watched every day

  • Automatic alerts from the ad accounts
  • A live dashboard with the cost of each customer
  • Front-desk call audit: how ad calls are answered

Management only. The ad budget is paid by you straight to Google, Meta and LinkedIn, on your own card, and never passes through us.

  • One more slot, on any platform €69

What is in a LinkedIn ad that brings leads?

Every sponsored post has the same parts. Each numbered part is something we write, make and test for you.

  1. The opening lineWhat a busy reader sees first. It has to be worth stopping for.
  2. The picture or documentYour own work or a useful guide, not a stock photo.
  3. The buttonOne thing to do, matched to how ready the reader is.
  4. The formFilled in from the profile, with one question that filters real interest.
  5. Who sees itThe roles and companies you sell to, never everyone.

What does LinkedIn ads management include?

Everything between your budget and a qualified lead, done by one team on fixed days.

  • MeasurementInsight Tag and conversionsTracking on your site and from your server, with cookie consent, so form fills and sign-ups are counted once.
  • AudiencesCompanies and rolesIndustries, company sizes, job titles and seniority, plus lists of companies and contacts you own.
  • CreativePosts, video and documentsWritten and designed for the people you sell to, tested against each other, refreshed before they tire.
  • Lead formsLead forms to your CRMShort forms inside LinkedIn, every lead sent to your sales team within minutes.
  • Every weekWho saw it, and wasteCompanies and job titles that see the ads and never convert, excluded and logged.
  • AlertsAccount alertsSpend spikes, days with no leads and rejected ads raise an alert the same day.

Want your LinkedIn account run like this? Send us read access. We tell you what we would change first, and what it would cost.

Get my free check Talk to us

Who does what?

You run your business. We run the ads and watch where every euro goes.

What you do

  • Set the budgetYou decide what to spend, and can change it any month.
  • Tell us who buysYour best customers' industries and roles. We build the audiences from them.
  • Call the leads fastAnd tell us which were real, so we can aim at more like them.

What we do for you

  • Set up the trackingInsight Tag, conversions and lead forms, counted once.
  • Write and test the adsSeveral versions, so the best one wins.
  • Cut the wrong audienceCompanies and roles that never buy, every week.
  • Send leads to your CRMEvery lead with your sales team within minutes.
  • Log every changeWhat changed, why, and what it should do.
  • Report in moneyCost per qualified lead and per customer.
Hand it over to us
Works even better with Google Ads Management

Be there when they search for you too.

Google Ads, run on the same rules: measured first, changed weekly, reported in money.

See Google Ads Management Quote for both

What changes in your LinkedIn ad account?

The same budget, before and after. Switch between the two and compare.

Want the column on the right for your business?

Get my free check Talk to us
  • Audience expansion and the Audience Network on
  • Campaigns set to buy clicks
  • Leads downloaded by hand, days later
  • One ad running for months
  • Reports of impressions and clicks
  • Nobody checks which companies saw the ads
Free

Start with a free look at your LinkedIn ad account

Before you decide anything, we read your account the way we read every one we audit. You keep the findings whether you work with us or not. One term that helps: retargeting.

Get my free check Talk to us

No obligation. A person who does this work replies.

  1. 1
    Who your ads reachThe companies, industries and job titles behind your impressions and clicks.
  2. 2
    What a lead costsSpend by campaign against the leads your sales team would call back.
  3. 3
    What to switch offAudience expansion, outside placements and audiences that only bring clicks.
  4. 4
    What we would do firstA short plan in plain words, in the order we would do it.

How does LinkedIn ads management start?

Access first, then the tracking, then the campaigns. More budget only once qualified leads are counted.

  1. AccessYou share the ad account and page with us as a partner. No passwords change hands.
  2. MeasureInsight Tag, conversions and lead forms checked and connected to your CRM.
  3. BuildAudiences from your real customers, the first posts and forms ready for your approval.
  4. OptimiseAudiences, bids and creative adjusted weekly, all in the change log.
  1. AccessYou share the ad account and page with us as a partner. No passwords change hands.
  2. MeasureInsight Tag, conversions and lead forms checked and connected to your CRM.
  3. BuildAudiences from your real customers, the first posts and forms ready for your approval.
  4. OptimiseAudiences, bids and creative adjusted weekly, all in the change log.
It starts with a free check.
  • What a lead costs you today
  • Which companies and roles your ads reach
  • Where leads wait before anyone calls
Get my free check Talk to us

Not sure LinkedIn suits your business? Ask first.

Tell us what you sell and who buys it. We tell you honestly whether LinkedIn is worth its price for you.

Get my free check Talk to us

LinkedIn, Google Ads or Meta: which do you need?

LinkedIn reaches people by their job. Google Ads reaches them while they search. Meta reaches them where they spend their free time.

This pageLinkedIn AdsGoogle AdsFacebook & Instagram Ads
Who it reachesPeople by company, industry and job titlePeople searching for what you sellPeople who fit your customer, before they search
What it is good atSelling to other businesses, high-value contractsCalls from people ready to buyNew offers and visual work, to consumers
What a click costsThe most of the threeDepends on the searchThe least of the three
What we judge it byCost per qualified leadCost per qualified call and formCost per enquiry
How you payOur monthly fee, plus what you pay LinkedInOur monthly fee, plus the clicks you pay GoogleOur monthly fee, plus what you pay Meta

Audiences, creative and lead forms, explained

Three parts of the same account, each with its own job. When an ad opens a page, it is one built by our website team.

Audiences

Who sees the ad: the companies, industries and job titles you sell to, and the people who already know you.

  • Job titles and seniority
  • Company size and industry
  • Lists of target companies
  • Your site's visitors
Get my free check
A businesswoman on a video call at her laptop

Creative

What earns a busy person's attention: a clear offer or something worth reading.

  • Sponsored posts and video
  • Documents and guides
  • Several versions per offer
  • Approved by you before it runs
Get my free check
A business owner reviewing campaign results on a laptop

Lead forms

The enquiry itself, filled in with the details LinkedIn already knows, without a slow page in between.

  • Questions that filter real interest
  • Sent to your CRM at once
  • Your sales team told the same minute
  • Counted once, test leads excluded
Get my free check
A young woman scrolling stories on her phone on the sofa
A business owner reviewing campaign results on a laptop

A thousand views from the wrong job titles is an expensive way to be ignored.

We check every week which companies and roles saw your ads, and exclude the ones that never buy.

Get my free check Talk to us
Works even better with Business Website

An ad is only as good as the page it opens.

Fast pages with one thing to do, built by our website team for each campaign.

See Business Website Quote for both
A businesswoman on a video call at her laptop

How do you stop wasting money on LinkedIn ads?

The most common leak on LinkedIn is paying premium prices to reach the wrong people. Check your own account against these, with us or without us. One term worth knowing: cost per thousand views.

  1. 1
    Switch off audience expansionIt quietly adds people outside the job titles you chose. Turn it on only to test, never by default.
  2. 2
    Keep the ads on LinkedInThe Audience Network shows them on other apps and sites. Check the leads it brings before leaving it on.
  3. 3
    Read the company and job-title reportLinkedIn shows which companies and roles saw your ads. Exclude the ones that never buy.
  4. 4
    Get every lead out the same dayConnect the lead forms to your CRM or email. A lead called within the hour is worth far more.
  5. 5
    Count qualified leads, not all leadsAsk your sales team which leads were real, and judge each campaign by those.

What we promise, and what we never will.

LinkedIn ads are measurable. That makes it easy to be held to account.

What we will never sell you

  • Impressions and clicks sold as results
  • Audience expansion left on to spend the budget
  • More budget before the results justify it
  • A markup on what you pay LinkedIn

What you can hold us to

  • The ad account, page and lead forms in your name
  • Every ad approved by you before it runs
  • Every change written in a log you can read
  • Reports in cost per qualified lead and per customer

Paying for leads your sales team ignores?

Send us read access. We tell you, for free, who your ads really reach and what we would switch off.

Get my free check Talk to us

We also secure everything your ads depend on.

Ad accounts and lead data need the same care as any other business system. Landing pages run on our own cloud, watched by the same team.

Get my free check Talk to us
How we run security
  • Your accounts stay yoursYou stay the owner and the billing admin. We work as a partner with two-step login.
  • Billing stays yoursLinkedIn charges your card directly. We never hold your ad money.
  • Leads handled with careLead data goes only to your CRM and your team, under European privacy rules.
  • Fast, secure landing pagesPages that open in an instant, on a phone or at a desk.
  • Tracking that respects privacyCookie consent and server-side conversions set up to European rules.
  • Tags and forms watchedIf the tracking goes quiet or a form stops sending leads, we know within a day.

What every client gets, whatever they buy

Work with us and we take care of everything around the work too: hosting, security and changes, by the same team, so you never need a second company.

Get my free check Talk to us
See the cloud

LinkedIn ads for your kind of business.

What works on LinkedIn differs by trade. Pick yours to see how we work in it.

Tell us your budget. We tell you what it can do.

No commitment. A straight answer before you spend anything.

Get my free check Talk to us
Works even better with Email Marketing

Keep the leads that are not ready yet.

Email that keeps you in front of them until they are.

See Email Marketing Quote for both

LinkedIn ads work best with

LinkedIn opens the conversation. These catch the same people when they search, and turn the visit into a meeting.

Prefer to start with one piece of work? Fixed work from the catalogue.

The full catalogue

Read before you decide

Plain-language guides from our team on the questions owners ask most about ads.

Every guide we have written

What happens after you contact us

No obligation at any step. If we are not the right fit, we tell you who is.

Get my free check Talk to us

  1. You write or book a call

    A few lines about your business is enough. No forms to fill in for an hour.

  2. A person replies

    Someone who does this work reads it and comes back with questions, not a sales script.

  3. A short call

    We look at your business together and say plainly what we would do first.

  4. A written offer

    What we do and what it costs, on paper, before any work starts.

Questions about LinkedIn Ads

Not answered here? A person who does this work replies to every question.

Get my free check Talk to us
How much does LinkedIn ads management cost?

LinkedIn is part of every package shown on this page, together with Google Ads and Meta. The fee covers the management only; what you pay LinkedIn is separate, charged to your own card.

Is LinkedIn right for my business?

If you sell to other businesses and one customer is worth a lot, usually yes. If you sell to consumers or each sale is small, Google Ads or Meta will bring customers for less, and we will tell you so.

What budget does LinkedIn need?

More than Facebook for the same number of clicks. Tell us your budget and we tell you honestly what it can reach before you spend anything.

What do you need to start?

You share the ad account with us as a partner and give us a role on your company page, so we can run sponsored posts and lead forms. We never ask for passwords.

Do you make the ads?

Yes. Posts, short videos and documents written for the people you sell to, several versions per offer, each approved by you before it runs.

How do the leads reach us?

Lead forms are connected to your CRM or email, so each lead reaches your sales team within minutes, not when someone remembers to download them.

How do you report results?

A change log every week, a short summary every two weeks, and a monthly report of the cost per qualified lead and per customer, with the companies and roles the ads reached.

Can you run LinkedIn together with Google and Meta?

Yes. All channels are run on the same rules and reported together, so you see which one brings customers for less.

Where to go next

Services

Industries

Terms explained

Start here

Reach the people who decide, and pay for leads that count.

Tell us what you sell and to whom. We come back with whether LinkedIn fits, what it would cost, and what we would do first.

Get my free check Talk to us
  • A written price before any work starts
  • Hosted on European servers
  • The code and every account stay yours
  • One team from the build to the support

Your quote list

Your quote list is empty

Add the services you are interested in, in the size that fits. We send one written quote for all of them.

Browse the catalogue

Start with a category

  • No payment, no commitmentThis is a request. You decide after the written quote.
  • Sold and delivered by GRADAXOne contract and one team, whoever does the work.
  • Your data stays in the EUNothing is moved outside the union to be processed.

Cookie preferences

Choose which cookies you allow. Necessary cookies cannot be turned off: the site needs them to work.

NecessarySession, security and preferences: what the site needs to work.Always on
Visits and performance (Google Analytics), so we can improve the site.
Personalised ads and remarketing (Google Ads, Meta), based on your visits.