Social media marketing programme
A monthly social programme: plan, posts, paid boosts and a report on what they earned.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·Ongoing, reported monthly
About this service
For businesses that need social media to produce enquiries or sales, not just posts. We set a goal each month, plan content against it, produce and publish the posts, put paid budget behind the ones that earn it, and report on cost per result. Organic and paid run as one plan instead of by two people who never talk.
Organic and paid, run as one plan
In most businesses, one person posts and another runs ads, and they rarely compare notes. The ads promote a product the feed has not mentioned in weeks, and the post that drew real interest never gets a euro behind it. Both halves underperform because neither knows what the other learned.
We run them together. Organic posts are the testing ground: the ones that draw comments, saves and clicks without any spend are the ones we promote. Paid budget then reaches more of the right people with content already proven to work, rather than with an advert written in a meeting.
It also keeps the account honest. If a post only performs once money is behind it, that tells us something about the message, and we change the message rather than raising the budget.
A goal you can count each month
Followers and likes are easy to grow and hard to pay salaries with. Each month in the programme starts with one goal tied to the business: enquiries, bookings, sign-ups or sales. Before anything runs, we check that the tracking can actually count it, because a goal nobody can measure becomes an argument at the monthly review.
The report then answers four questions on one page: what we spent, what it produced, what it cost per result, and what changes next month. Where a platform keeps producing nothing, we recommend dropping it, even though that reduces the work we do.
- Monthly goal set and tracked from day one
- Organic posts used to find what works before money is spent
- Budget moved weekly towards the lowest cost per result
- Platforms dropped when they stop earning their place
What you get
Everything below is in the price. Nothing here is an upgrade.
- Strategy and channel plan for the first quarter
- Monthly content calendar
- Designed posts and captions, scheduled
- Paid campaigns set up and managed in your ad account
- Monthly report with next month's changes
What changes
- A monthly goal stated as a number — enquiries, sales or sign-ups — with tracking to count it
- Paid budget moved onto posts that already perform organically
- A content calendar approved a month ahead, so nothing is posted in a panic
- Cost per result reported each month, by platform
How it runs
Set the goal
One number for the month, and the tracking that will count it honestly.
Plan
A calendar where every post has a job: reach, trust or a direct ask.
Publish and promote
Posts go out on schedule; the ones that earn attention get budget behind them.
Report
What it cost per result, what we are dropping and what we are testing next.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | One platform€420per monthOngoing, reported monthly | Two platforms€720per monthOngoing, reported monthly | Three platforms and testing€1,520per monthOngoing, reported monthly |
|---|---|---|---|
| Monthly goal and calendar | Included | Included | Included |
| 12 posts a month on one platform | Included | Included | Included |
| Paid boosting of the best two posts | Included | Included | Included |
| Monthly report | Included | Included | Included |
| 20 posts a month in total | Not included | Included | Included |
| One always-on paid campaign per platform | Not included | Included | Included |
| Retargeting of website visitors | Not included | Included | Included |
| 30 posts a month, including short video | Not included | Not included | Included |
| A monthly creative test with two variants | Not included | Not included | Included |
| Quarterly strategy review | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€720
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
How much ad budget do we need?
Enough for each campaign to collect results every week. For most local businesses that means a few hundred euro a month per platform; below that, we would put everything into organic first.
Which platforms do you run?
Facebook, Instagram, LinkedIn and TikTok. We recommend the ones your buyers actually use, which is usually fewer than you have accounts on.
What happens in the first month?
Tracking is checked, the accounts are tidied and the first calendar runs, with paid spend starting small. Results worth judging usually take two to three months of data.
Related searches
Related work
MonthlyPaid social managementMeta, TikTok and LinkedIn ads run week by week, against a cost per result you agree.from €290per month
MonthlySocial content creationA month of designed posts, carousels and short videos, made to your calendar.from €390per month
One-timeSocial media strategyA written plan for which platforms you use, what you post and how you measure it.from €540one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.