Paid social management

Creative fatigue is why good accounts go bad

Social ads wear out. The same audience sees the same video a few times, stops responding, and costs rise steadily while nothing in the settings has changed. Many accounts that looked excellent in their first two months are struggling by month five for exactly this reason.

The only reliable defence is a steady supply of new creative. Every month we put new variants into testing against the current best: a different opening, a new angle on the offer, a customer quote instead of a product shot. Most lose. The ones that win replace the tired ads before performance slides.

Fewer campaigns, more learning

Accounts we inherit often have a dozen campaigns, each with a small budget and its own narrow audience. Every one of them is starved of data, so the platform never learns who converts and results swing from week to week. It looks busy, and it is mostly noise.

We consolidate into a small number of campaigns with enough budget and conversions each to optimise properly. Audiences are broader, creative does more of the targeting, and testing happens inside campaigns rather than by spinning up new ones.

Tracking comes first. Since browser privacy changes, pixel data alone undercounts conversions, so we check that the server-side conversion connection is sending purchases or leads correctly and compare totals against your own records before trusting any number.

• Conversions verified against your order or lead records
• Weekly cuts to ads, placements and audiences that only spend
• Monthly creative tests with one variable changed at a time
• Budget moved between platforms by cost per result