Influencer strategy
Which creators to work with, what to pay them and how to tell if it worked.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 6 weeks
About this service
Before you send free products to fifty creators, decide what success looks like. We define the goal, the creator profile, the budget model and the measurement, then build a vetted shortlist with audience checks. You end up with a plan you can run yourself or hand to us to manage.
Gifting fifty creators is not a strategy
The common first attempt is to send free products to every creator who replies and hope something happens. A few post, most do not, nobody tracks the results, and the conclusion is that influencer marketing does not work. It did not get a fair test.
Creator work needs the same decisions as any other channel. What is it for: reach, content you can reuse in ads, or direct sales? Each goal points to different creators, different fees and different measurements. A creator perfect for producing ad footage may sell very little through their own channel, and that is fine if footage was the goal.
Checking an audience before paying for it
Follower counts are easy to inflate and hard to verify from the outside. We look at the evidence that is harder to fake: engagement that matches follower size, comments that refer to the actual post, steady rather than spiky growth, and an audience located where you sell.
Past brand work tells you a lot too. A creator who posted for six competing brands last month has an audience used to adverts and is unlikely to move them. One who turns down most deals and talks about products in detail carries more weight per follower.
Every shortlisted creator comes with notes on these points, so you can see why they made the list. If you run the programme yourselves, the same checklist lets your team vet new creators.
- Engagement rate checked against the creator's size
- Audience location and language confirmed
- Recent sponsored posts reviewed for frequency and fit
- Comment quality read, not counted
What you get
Everything below is in the price. Nothing here is an upgrade.
- Influencer strategy document
- Shortlist of vetted creators with audience notes
- Budget model and fee benchmarks
- Creative brief template and contract checklist
- Measurement plan with codes and tracked links
What changes
- A goal for creator work stated as something you can measure
- A creator shortlist vetted for audience location, engagement quality and brand fit
- A fee model chosen: gifting, flat fee, affiliate commission or a mix
- Tracking set up so every creator's results can be counted separately
How it runs
Goal
Awareness, content, or sales, because each one needs different creators.
Profile
The creator who reaches your buyers, defined before searching.
Vet
Audiences checked for location, real engagement and past brand work.
Plan
Budget, brief, contract points and measurement written down.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Strategy€2901 to 2 weeks | Strategy and shortlist€5002 to 3 weeks | Strategy and pilot€1,0505 to 6 weeks |
|---|---|---|---|
| Strategy document | Included | Included | Included |
| Creator profile | Included | Included | Included |
| Budget model | Included | Included | Included |
| Brief template | Included | Included | Included |
| Shortlist of 20 vetted creators | Not included | Included | Included |
| Audience quality notes per creator | Not included | Included | Included |
| Measurement plan with codes and links | Not included | Included | Included |
| Pilot campaign design with five creators | Not included | Not included | Included |
| Contract checklist and usage rights terms | Not included | Not included | Included |
| Pilot results review and scale-up plan | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
How do you spot fake followers?
Engagement that does not match follower count, sudden follower spikes, comments that could apply to any post, and audiences in countries the creator never mentions. We check each shortlisted account manually.
Micro or macro creators?
It depends on the goal. Smaller creators often bring closer audiences and cheaper content; larger ones bring reach. Most plans use a mix, and we explain the split.
Do creators have to disclose the partnership?
Yes. Advertising rules require paid or gifted content to be labelled, and the brief template includes it. Contracts themselves should be checked by your lawyer.
Related searches
Related work
MonthlyInfluencer managementCreator partnerships run for you each month: outreach, briefs, approvals and results.from €290per month
One-timeInfluencer marketing campaignCreators chosen by their real audience data, briefed, contracted and tracked through one campaign.from €290one-time
One-timeUGC video adsCreator-style video ads filmed on phones by real people, scripted to sell.from €290one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.