UGC video ads
Creator-style video ads filmed on phones by real people, scripted to sell.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·2 to 6 weeks
About this service
Ads that look like normal posts often perform better in social feeds than polished commercials. We brief real creators to film your product on their phones, script the hooks and talking points, and edit their footage into several ad variants with captions, ready for Meta, TikTok and YouTube Shorts.
Why phone-shot ads often outperform polished ones
People scroll social feeds to see posts from people, not adverts. A polished commercial signals advertising instantly, and many viewers scroll past. A person talking to a phone camera about a product looks like content, so it gets a few more seconds of attention.
That does not mean unplanned. The best UGC ads are carefully scripted: a strong hook, a relatable problem, the product as the solution and a clear action. We write those beats and let creators deliver them in their own words, which keeps the natural feel without losing the message.
Honest content, clear rights
UGC creators are paid for their work, and the ads should not pretend otherwise. They must not be presented as unsolicited reviews from customers, and platforms may require paid partnership labels. Claims must also be truthful and supportable.
We check every script against the evidence you provide, especially for health, beauty, finance and before-and-after claims. Anything that cannot be supported is removed before filming.
Usage rights are agreed in writing for each creator: which platforms, for how long and whether you can edit the footage. That way, a successful ad can keep running without renegotiation surprises.
- Hooks and talking points scripted, delivered naturally
- Creators matched to your audience
- Claims checked against your evidence
- Paid usage rights recorded per creator
What you get
Everything below is in the price. Nothing here is an upgrade.
- Creative brief and hook scripts
- Creator selection matched to your audience
- Raw footage from each creator
- Edited ad variants with captions
- Usage rights record
What changes
- Ads that feel native to the feed, filmed by real people
- Several hooks per creator, so you can test openings
- Usage rights agreed for paid advertising
- Captioned vertical edits ready to upload
How it runs
Brief
Hooks, talking points and claims you can back up.
Cast
Creators chosen for audience fit, not follower count.
Film
Creators film at home on their phones, to the brief.
Edit
Footage cut into variants with captions and pacing for the feed.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Two creators€2902 to 3 weeks | Four creators€5003 to 4 weeks | Eight creators€1,0504 to 6 weeks |
|---|---|---|---|
| Brief and hook scripts | Included | Included | Included |
| Two creators | Included | Included | Included |
| Four edited ads | Included | Included | Included |
| Paid usage rights for three months | Included | Included | Included |
| Ten edited ads | Not included | Included | Included |
| Three hooks per ad | Not included | Included | Included |
| Paid usage rights for six months | Not included | Included | Included |
| Twenty edited ads | Not included | Not included | Included |
| Raw footage for future edits | Not included | Not included | Included |
| Paid usage rights for twelve months | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Are these real customers?
They are real creators paid to make content. Ads must not claim they are unpaid customers, and platforms may require them to be labelled as branded content.
Can the creators post on their own channels?
Not by default. This offer is for ad content. Organic creator posts are influencer management.
What can creators say about the product?
Only what you can support. Health, finance and before-and-after claims are checked against your evidence and platform rules.
Related searches
Related work
One-timeSocial media video scriptsScripts for Reels, TikTok and Shorts, with the hook written for the first two seconds.from €290one-time
One-timeOnline video advertisingYouTube and social video campaigns built, launched and tuned through their first month.from €290one-time
MonthlyInfluencer managementCreator partnerships run for you each month: outreach, briefs, approvals and results.from €290per month
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.