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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

Animated GIFs

Small looping animations for emails, product pages and social, kept light enough to load fast.

GradaxEuropean companyOrder outright

Founded 2014Built and operated in Europe3 days to 3 weeks

One supplier of recordOne contract and one team, whoever does the work.
Your data stays in the EUNothing is moved outside the union to be processed.
Priced before it startsConfirmed in writing, and nothing charged until you accept.
Abstract image featuring blurred motion with a white textured pattern.

About this service

A short loop can show a feature, a product in use or a reaction better than a static image, and it plays in emails where video cannot. We design and animate GIFs and their modern equivalents, keeping file sizes small enough that emails do not clip and pages do not slow down.

Where GIFs still beat video

Most email clients do not play video, but most do play animated GIFs. That makes GIFs the simplest way to show movement in a newsletter: a product rotating, a feature in action, a countdown or a playful animation that draws the eye to a button.

Outlook on Windows is the main exception, showing only the first frame. We design that first frame to work on its own, so recipients using Outlook still see a complete, meaningful image rather than a blank or half-drawn frame.

Small files, still sharp

GIF is an old format with limited colours and inefficient compression. A careless GIF can easily be several megabytes, which slows emails, triggers clipping in Gmail and hurts website performance.

We reduce colours, frames and dimensions carefully until the file is small without looking crude. For websites, we also provide WebP or MP4 versions, which offer far better quality at much smaller sizes and are supported by modern browsers.

Each loop is designed to repeat smoothly without a visible jump. A loop that stutters at the end draws attention for the wrong reasons.

  • Email GIFs kept small for fast loading
  • Meaningful first frame for Outlook
  • WebP or MP4 versions for websites
  • Loops that repeat without a visible jump

What you get

Everything below is in the price. Nothing here is an upgrade.

  • Animated loops designed in your brand
  • Optimised GIFs for email
  • WebP or MP4 versions for websites
  • Static first-frame fallback
  • GIF sticker versions for social, on request

What changes

  • Loops that play in emails, where video usually does not
  • File sizes small enough for fast loading and email limits
  • A clear first frame for clients that show only the first frame
  • Formats chosen for each use: GIF, WebP or MP4

How it runs

  1. Choose

    One action per loop, readable in a couple of seconds.

  2. Animate

    Motion designed to loop cleanly without a jump.

  3. Optimise

    Colours, frames and size cut until it loads quickly.

  4. Test

    Checked in the email clients and browsers you use.

Compare the sizes

The standard price for each size. Extras are priced beside it, not hidden behind a call.

Animated GIFs: what each size includes
IncludedThree GIFs€2903 to 5 working daysEight GIFs€5001 to 2 weeksGIF library€1,0502 to 3 weeks
Three animated loopsIncludedIncludedIncluded
Email-optimised GIFsIncludedIncludedIncluded
Web versionsIncludedIncludedIncluded
One round of revisionsIncludedIncludedIncluded
Screen-recorded product demos as loopsNot includedIncludedIncluded
First-frame fallbacksNot includedIncludedIncluded
Two rounds of revisionsNot includedIncludedIncluded
Branded sticker set for Instagram and GIPHYNot includedNot includedIncluded
Reaction GIFs for social repliesNot includedNot includedIncluded
Source files for future editsNot includedNot includedIncluded
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Add what you need

Choose the size

Add what you need

Your total€500

Continue

The standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.

Questions

Why not use video in emails?

Most email clients do not play video. GIFs play in most, and Outlook shows the first frame, which we design to work alone.

How big can a GIF be?

For email, ideally under one megabyte. We reduce colours and frames to keep quality acceptable at that size.

Can you put our stickers on GIPHY?

We prepare them and help set up a brand channel. Approval for search visibility is GIPHY's decision.

Related searches

animated gifgif designemail gifgif animationgiphy stickersproduct gifcustom gifsanimated banner gif

Order it

Standardised enough to order on its own. The price is confirmed in writing before anything starts.

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