Web banner ads

A dozen sizes, one message

Display campaigns run across many ad sizes, and the shapes are very different: a wide, short leaderboard, a tall skyscraper, a medium rectangle and a tiny mobile banner. Simply scaling one design into each produces unreadable text in the small sizes and empty space in the large ones.

We design a master concept, then recompose it for each size. In the smallest banners, that often means only the logo, a few words and a button. Each size is checked at actual pixels on screen, not zoomed in.

Rejected by the platform is the costliest delay

Ad networks have strict rules on file size, animation length, looping and borders. Google Ads, for example, limits file sizes and animation length for HTML5 and GIF ads. Creative that breaks a rule is rejected, often after the campaign was meant to launch.

We build to each platform's current specifications and validate every file before delivery. Animations are short, loop a limited number of times and end on a frame that works as a static ad.

For Google's responsive display ads, which assemble ads automatically from separate assets, we provide the images, logos and headlines in the formats it requires. That often reaches more inventory than fixed-size banners alone.

• Recomposed per size, not simply scaled
• Files within each network's size limits
• Animations that end on a strong static frame
• Responsive display assets for Google Ads