Skip to content
European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
Gradax

Subscription Software (SaaS)Free analysis before any build

SaaS development: turn what you know into software you sell every month.

Accounts, subscriptions, billing and customer portals built in, then hosted, secured and scaled by the team that wrote it.

A team reviewing their product's numbers on a large screen in a meeting room
  • The analysis firstFree

  • Subscriptions and billingBuilt in

  • Data protectionGDPR-ready

  • After launchHosted and run by us

What is subscription software, in plain words?

It is a program your customers use online and pay for every month. You sell it once to many people, instead of building it again for each one.

  1. You tell usI want customers to pay me every month.

    We take care of itPlans, card payments and invoices that renew on their own.

  2. You tell usEach customer company has its own team.

    We take care of itEvery company gets its own space, its own users and its own data.

  3. You tell usI want people to sign up without calling me.

    We take care of itSign-up, free trial and onboarding that run by themselves.

  4. You tell usI am worried it will fall over when it grows.

    We take care of itBuilt and hosted to carry ten customers or ten thousand.

That is all it takes from you. The rest is our job.

What is SaaS, in plain words?

SaaS, or software as a service, is a program your customers use online and pay for every month. You build it once, and every new customer adds income that repeats.

  • Income that comes back

    Customers pay monthly or yearly, so the business grows by adding customers, not by selling the same work again. Each one is worth their lifetime value, not one sale.

  • Many companies, one product

    Every customer company has its own private space with its own users, inside the same software.

  • Sold online, at any hour

    People find it, sign up, pay and start using it, often without a single sales call.

Can an internal tool become a product others pay for?

Many good products start as a company's own tool. If yours solves a problem other businesses in your sector also have, it can become a second business.

  1. We look at what you already have

    What the tool does, who else has the same problem, and what would have to change for strangers to use it.

  2. We turn it into a product

    Separate accounts for each customer company, sign-up, subscriptions, billing and a portal, added around what already works.

  3. We launch it and run it with you

    Hosted, secured and supported by us, so your team keeps running the business while the product finds customers.

Talk about your tool
A small workshop team working out a process together around a laptop

Have the idea, or the tool, but not the team?

That is exactly where we come in. Tell us what you want to sell and to whom, and the first analysis costs you nothing.

What does every SaaS product need from day one?

These come with every product we build, because a subscription business does not work without them. Your own features are built on top.

  • A customer support team on headsets, working in their subscription software

    Customer accounts

    Sign-up, login, password reset and invitations, with proper authentication from the first day.

  • Roles and permissions

    Owners, managers and staff each see and do exactly what their role allows.

  • Subscriptions and billing

    Plans, card payments, invoices, upgrades and cancellations, without anyone sending invoices by hand. Fewer cancellations means lower churn.

  • A customer portal

    Your customers manage their plan, users, invoices and settings themselves.

  • Many companies, kept apart

    Each customer company has its own separate space and data, inside one product.

  • Reports

    Who signed up, who pays, who uses what. The numbers that run a subscription business, on one screen.

Not sure which of these you need? That is what the free analysis is for.

What does a SaaS product like this look like?

Picture a CRM sold by subscription to companies in one sector. Each company has its own accounts and roles, its own customers and contractors log in through their own portals, and billing runs on its own.

  • Separate companies, each with their own users and data
  • Portals for the customers and contractors of each company
  • Subscriptions and invoices without manual work
  • Hosted, monitored and secured by us
A sales team reviewing charts and customer reports around a table

SaaS or custom software for one company?

Both are built to measure. The difference is who uses it and how it earns.

QuestionSubscription software (SaaS)Software for one company
  • Who uses itSubscription software (SaaS): Many companies, each in its own private space.Software for one company: One company and its own team.
  • How it earnsSubscription software (SaaS): Every customer pays monthly or yearly.Software for one company: It saves time and money inside one business.
  • What it needs on topSubscription software (SaaS): Sign-up, subscriptions, billing and a customer portal.Software for one company: Only what that company's work requires.
  • Where to startSubscription software (SaaS): This page, or a first product version.Software for one company: Custom software development.

Still deciding? We will tell you honestly which one fits your business.

Can my subscription software…?

The parts every subscription product needs, built in from the start.

  • Charge cards every month or year Yes
  • Send invoices and receipts by itself Yes
  • Give each client company its own team Yes
  • Let users log in with Google or Microsoft Yes
  • Offer different plans and limits Yes
  • Email users at the right moment Yes
  • Show me revenue and churn in one place Yes
  • Work in several languages and currencies Yes
  • Keep each client's data separate and safe Yes
  • Give me an admin panel to run it all Yes
  • Handle VAT for customers abroad Yes
  • Something else in mind? Ask us.

Free, with no obligation

Your product idea, analysed for free.

Who pays, what they pay for and what the first version must do: we work it out with you and put it in a written scope you keep.

  • A conversation about how your business works
  • A written scope in plain language
  • An offer you can compare with anyone else's
A customer support team working in their subscription software

How does SaaS development work?

Every stage ends with something you can see, test and keep.

  1. Step 1

    The free analysis

    Who buys it, what they pay for, what the first version must do, and what can wait for later.

    You receiveA written scope in plain language, and an offer

  2. Step 2

    The build

    The standard core first, then your own features, delivered in short rounds you test yourself.

    You receiveA private version you can show to first customers

  3. Step 3

    The launch

    Live on our cloud, with payments switched on, data protection in place and the first customers signing up.

    You receiveA live product taking real subscriptions

  4. Step 4

    Running and growing it

    We host it, secure it, scale it and build the next features as your customers ask for them.

    You receiveOne team responsible for the whole product

How much does SaaS development cost?

We do not print a price. These are the things that decide it, and the free analysis turns them into a written offer.

  • Your own features

    What your product does beyond the standard core is what moves the price most.

  • How customers are kept apart

    Separate spaces for each customer company, with their own users and data.

  • How you charge

    Plans, trials, seats or usage: each billing model needs its own logic.

  • Portals and roles

    How many kinds of user log in, and what each one may see and do.

  • Data and compliance

    The personal data you hold and the rules your customers' sectors follow.

  • Get a written offer for your SaaS product.

    Tell us what you want to sell and to whom. After the free analysis you receive a scope and an offer.

Sell your software to many, build it once.

Tell us who would pay for it and what it saves them. We plan the product, the plans and the billing with you, in plain language.

  • Billing, plans and renewals that run on their own
  • Each customer's data kept separate and safe
  • You own the product, the code and the customers

How is customer data protected, and is it GDPR compliant?

Your customers trust you with their data, and their own customers' data. Before a company buys a subscription, it asks how that data is protected. Your product will have good answers.

  • Built for GDPR from the start

    Personal data is collected only where needed, recorded, and handled the way European data protection rules require.

  • Encrypted, and kept apart

    Data is encrypted in transit and at rest, and one customer company can never see another's.

  • Strong logins

    Two-step login, safe password handling and permissions per role, so an account is hard to break into.

  • A record of who did what

    Important actions are logged, so you can answer a customer's question about their data with facts.

  • Export and deletion on request

    When a person asks for their data, or asks for it to be deleted, the product can do it properly.

Want these answers in your contract? Ask for a quote.

Who hosts, scales and secures the product after launch?

A subscription product has to be online whenever a customer opens it. We run it on our own cloud infrastructure and stay responsible for it after launch, so you sell the product and we keep it standing.

Infrastructure and cloud

  • Hosted on our cloud

    Servers we set up and manage in Europe, close to your customers and their data rules.

  • Scales with your customers

    Ten companies or a thousand: the product is designed to grow without a rewrite.

  • Backed up and restorable

    Automatic backups in a separate location, tested so a restore actually works.

Cyber security

  • Protected against attacks

    Firewalls, protection against floods of fake traffic, and safe defaults on every part of the product.

  • Monitored continuously

    We watch the product's health and security, and act before your customers notice anything.

  • Updates done for you

    Security patches and updates applied by us, tested first, without taking the product offline.

One team for the software, the cloud and the security. Ask what it would cost for you.

Let us look at your product idea together.

Tell us who would pay for it and why. We reply with the right questions, then a written scope and an offer.

What do you own at the end?

  • A live subscription product taking payments
  • The full source code, in an account you own
  • The standard core: accounts, roles, billing, portal, reports
  • Data protection measures and their documentation
  • Domains, payment and hosting accounts in your name
  • Documentation another developer could pick up
  • Hosting, backups, monitoring and security running

Want this list for your own project, in writing?

What happens after you contact us?

No sales script and no pressure. Four simple steps, and you can stop after any of them.

  1. You send a few lines

    Through the contact page, in your own words. No form full of technical questions.

  2. We reply with questions

    A person who would work on your project reads it and asks what we need to know.

  3. A call when it suits you

    We talk about your business, not about technology. You can stop there if it is not right.

  4. A written scope and an offer

    Yours to keep and compare, whether or not you go ahead with us.

Technologies and platforms we work with

Established platforms, chosen for what your project needs, so nothing you depend on is an experiment.

Subscription software for the industries we know

Many good products start inside one sector. Each industry page shows the problems we solve there.

The words on this page, explained

Software comes with its own vocabulary. Here is what the terms mean, in plain words.

Everything else we do for businesses like yours

One team for the software, the cloud under it, its upkeep and the customers it brings. Most clients start with one service and add the next.

Not sure which service you need? Tell us the problem and we will point you to the right one.

Questions owners ask us first

If yours is not here, ask it on a call. You get a straight answer from the person who would do the work.

Did not find your question? Ask it on a call.

What is the difference between SaaS and normal software?

Normal software is usually built for one company. Subscription software is built once and used by many companies, each paying monthly and each with its own private space inside it.

How much does it cost to build a SaaS product?

It depends on what the product has to do beyond the standard core, so we do not print a price. After the free analysis you receive a written offer for a defined scope.

Do you take a share of revenue instead of payment?

No. We only do paid work agreed in writing. What your customers pay is entirely yours.

Should I start with an MVP instead?

If you are not yet sure people will pay, yes. A first product version proves it with real users, and the full subscription core is added on the same foundation.

Can you turn our internal tool into a product?

Often, yes. We look at what the tool already does, then add what selling it needs: separate customer accounts, sign-up, subscriptions, billing and a customer portal.

Is the product GDPR compliant?

Data protection is built in from the start: encryption, separation between customers, strong logins, activity records and export or deletion on request. Your own policies and agreements are still yours to set, and we help you with what the product needs.

Who hosts the product after launch?

We do, on our own cloud infrastructure in Europe, with scaling, backups, monitoring and security updates included. You can also take it elsewhere one day, because everything is in your name.

Can customers pay by card and get invoices automatically?

Yes. Subscriptions, card payments, invoices, upgrades and cancellations are part of the standard core.

Starting costs you nothing.

  • The analysis is freeOne conversation and a written scope, at no cost.
  • You keep the scopeTake it to anyone; it is yours either way.
  • No obligationNothing is signed until you have a written offer you agree with.
  • Everything in your nameIf you go ahead, the code, accounts and data are yours.

The only thing it takes is a few lines about your business.

Build the product once. Sell it every month.

Request a quote or book a call. The analysis is free, the code is yours, and we run the product with you after launch.