Video thumbnail design
YouTube thumbnails designed to be readable at the size people actually see them.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 days to 3 weeks
About this service
Most people see your thumbnail as a small rectangle in a crowded feed, often on a phone. We design thumbnails around one clear idea, a readable face or object and very few words, built in a template system so your channel looks consistent. Two variants per video let you test which one earns more clicks.
Designed for the size people see
Thumbnails are usually designed full screen and judged full screen. Viewers see them as a small rectangle on a phone, next to a dozen others, while scrolling. Five words of text, small faces and detailed backgrounds all become noise.
We design for that view. One clear idea, a face or object that reads at a glance, high contrast and a few words at most. Every design is checked at phone size before delivery, because that is where it either earns the click or does not.
Thumbnail and title do different jobs
A common mistake is a thumbnail that repeats the title word for word. The viewer reads the same thing twice and gets no extra reason to click. The best thumbnails add something the title does not: the result, the emotion, the before and after, or a question.
We read the title first and design the thumbnail to complement it. YouTube now lets channels test several thumbnails on the same video, so every video gets two distinct versions to test, rather than two variations of the same idea.
A consistent channel style matters too. Viewers who liked one video should recognise your next one in their feed. The style guide and template keep that consistency even when someone else makes a thumbnail in a hurry.
- One idea per thumbnail
- Faces and objects large enough to read on a phone
- Few words, never repeating the title
- Two genuinely different variants for testing
What you get
Everything below is in the price. Nothing here is an upgrade.
- Thumbnail style guide for your channel
- Designed thumbnails at 1280 by 720
- Variant for testing per video
- Editable template file
What changes
- Thumbnails legible at the small size of a phone feed
- One idea per thumbnail that complements the title rather than repeating it
- A recognisable channel style across every video
- Two variants per video for YouTube's thumbnail testing
How it runs
Study
Thumbnails that win in your niche, and how yours compare.
Style
A look for your channel: type, colour, framing.
Design
One clear idea per video, checked at phone size.
Vary
A second version with a different hook, ready for testing.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Four thumbnails€2903 working days per batch | Ten thumbnails and style€5001 to 2 weeks | Channel refresh€1,0503 weeks |
|---|---|---|---|
| Four thumbnails | Included | Included | Included |
| One test variant each | Included | Included | Included |
| Phone-size check | Included | Included | Included |
| Editable files | Included | Included | Included |
| Channel style guide | Not included | Included | Included |
| Reusable template | Not included | Included | Included |
| Photo cut-outs and retouching | Not included | Included | Included |
| Up to 25 existing videos redesigned | Not included | Not included | Included |
| Channel art and end screen to match | Not included | Not included | Included |
| Review of click-through rates after one month | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Will this increase our views?
Better thumbnails often raise click-through rate, but views depend on the video and the topic too. Testing variants shows which design actually performs.
Do we need a face in every thumbnail?
No. Faces help on many channels, but a clear object or result works well too. We test what fits your content.
Can you do Shorts covers too?
Yes, vertical covers can be added to any package.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.