YouTube and video SEO
Titles, thumbnails, chapters and site markup set up so your videos get found and watched.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 5 weeks
About this service
YouTube ranks videos on whether people click and keep watching. The title, thumbnail and opening seconds decide that more than any tag does. We rework those for your existing videos, set up the channel to keep viewers moving between them, and make sure videos embedded on your own site can appear in Google's video results.
What YouTube is actually measuring
YouTube does not rank videos mainly on their keywords. It shows a video to a small group of likely viewers, watches whether they click and how long they stay, and widens or narrows its reach from there. Metadata tells YouTube who to test the video on. The thumbnail, title and first 30 seconds decide whether the test goes well.
That is why we start with the channel's own analytics rather than a keyword tool. Click-through rate shows which titles and thumbnails fail to earn the click. Audience retention shows exactly where viewers leave. A video with a strong click rate and a cliff at 0:20 has a different problem from one nobody clicks, and the fix for each is different.
Getting site video into Google
Embedding a YouTube video on your site does not mean Google will show your page in video results. Usually it shows the YouTube page instead, and the visit goes there. For Google to treat your page as the video's home, the video must be the main content of that page, marked up with structured data and listed in a video sitemap.
So for videos that matter commercially, such as product demos and how-to guides, we recommend a dedicated watch page with a title, description, transcript and the video at the top. Then the page can rank for the search and keep the viewer on your site.
- Chapters added so the video can appear as key moments in Google results
- A transcript on the watch page, which helps both search and accessibility
- One video per watch page, as the page's main subject
What you get
Everything below is in the price. Nothing here is an upgrade.
- Channel audit with click-through and retention reading per video
- Rewritten titles, descriptions and chapters
- Thumbnail briefs, or finished thumbnails in the larger packages
- Playlist and end-screen structure
- VideoObject structured data and watch-page recommendations for your site
What changes
- Titles and thumbnails written to be clicked for a specific search, not to describe the file
- Chapters and timestamps on every worked video
- Playlists and end screens that send viewers to the next relevant video
- Videos on your website indexed by Google with their own watch pages
How it runs
Read the data
Click-through and audience retention per video, to see where viewers leave.
Research
What people search for in your topic on YouTube, which differs from Google.
Rework
Titles, descriptions, chapters and thumbnails, video by video.
Connect
Playlists, end screens and site embeds so one view leads to the next.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Five videos€2901 week | Fifteen videos and channel€5002 to 3 weeks | Channel and website video€1,0504 to 5 weeks |
|---|---|---|---|
| Channel audit | Included | Included | Included |
| Five videos: titles, descriptions, chapters | Included | Included | Included |
| Thumbnail briefs for those five | Included | Included | Included |
| Keyword list for future uploads | Included | Included | Included |
| Channel page, banner text and about section rewritten | Not included | Included | Included |
| Playlist and end-screen structure | Not included | Included | Included |
| Upload checklist for your team | Not included | Included | Included |
| Ten finished thumbnails | Not included | Not included | Included |
| VideoObject markup and watch pages on your site | Not included | Not included | Included |
| Video sitemap set up | Not included | Not included | Included |
| Report on click-through and retention 60 days later | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do tags still matter on YouTube?
Very little. YouTube says tags mainly help with misspellings. Titles, thumbnails and how long people watch carry the weight.
Can metadata fix a video people stop watching?
No. It can bring the right viewers to it. If most leave in the first 30 seconds, the fix is in the edit or the script, and we will tell you which videos have that problem.
Why would our site video not show up on Google?
Usually because the video sits on a page about something else, or loads in a way Google cannot read. A page whose main purpose is the video fixes most cases.
Related searches
Related work
MonthlyYouTube channel managementYour YouTube uploads edited, titled, thumbnailed, published and reviewed every month.from €290per month
One-timeVideo thumbnail designYouTube thumbnails designed to be readable at the size people actually see them.from €290one-time
One-timeVideo script writingScripts written for the ear and the camera, timed to the second and filmable on your budget.from €290one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.