Keyword and content strategy

Research that ends in a plan, not a spreadsheet

A keyword export is not a strategy. Five thousand phrases with volumes attached tells you nothing about which to write, in what order, or what each one is worth once it ranks. The work here is the filtering and the ordering, and the spreadsheet is the raw material rather than the deliverable.

We map what your market searches for, strip out the phrases that will never convert, and read what your competitors already own and how well defended it is. What comes back is a publishing order: what to write first, what it should say, and why that piece comes before the next one.

• Search demand per market, cleaned of navigational and irrelevant terms
• Intent classified per phrase, because a comparison query needs a different page from a how-to
• Competitor coverage, and which of their pages are weak enough to take
• Topics grouped into hubs so pages support each other rather than compete
• A brief per planned page: the phrase, the angle, the sections, the internal links

Why the structure matters as much as the list

Search engines read a group of pages about one topic differently from twenty unrelated pages. The recommended structure decides which page is the hub, which are the spokes, and how they link — which is the difference between twenty articles and a topic you own.

The briefs are written so any competent writer can work from them, ours or yours. Nothing in this offer requires you to buy the writing from us.