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GRADAX

The job you win is the call you answer first

Websites and call handling for plumbing businesses, built around the fact that a burst pipe does not wait for a callback.

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One contract
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A free review

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Plumbing splits into two businesses that look identical from outside and behave nothing alike. Emergency work is won by whoever answers, and the customer will call four numbers in ninety seconds; installation and bathroom work is won weeks later on quotes, photographs and whether the quote arrived when it was promised.

Most plumbing firms are set up for one and lose the other. The emergency-ready ones have no gallery and no written quotes, so the profitable installation work goes elsewhere. The installation-focused ones have a contact form and no phone number above the fold, so the emergency calls never arrive.

The search side is not separate from that. Somebody with water coming through a ceiling searches "emergency plumber" plus their town, at eleven at night, on a phone. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

How a job moves through a plumbing business

From the phone ringing to the invoice paid, each step has a place where the job leaks away.

  1. The call comes in

    A missed call at night goes straight to the next plumber, so the number has to ring through to whoever is on call.

  2. Someone gets sent

    Dispatch stalls when only the office knows who is free, and a shared job list on every phone fixes it.

  3. The work is recorded

    Parts and hours scribbled on a van dashboard get forgotten, so the job sheet is filled in on site before leaving.

  4. The customer pays

    Invoices typed up days later get paid weeks later, and taking the card at the door closes the job the same hour.

What people in this trade ask us

Will it work on a phone?
It is built for a phone first. Almost every emergency search is on one, usually held one-handed by somebody standing in water, so the number is tappable without scrolling and the page loads on a bad connection.
Do I need a separate page for every town?
For the towns you genuinely cover and want work in, yes. Not fifty of them: a page for a town you would not drive to reads as spam to Google and wastes the effort that should go into the ones you want.
Can I update the gallery myself?
Yes, from your phone. Photographs of finished work are the single highest-value thing you can add to a plumbing site and they are worthless if adding one requires calling us.
Can customers pay on the spot?
Yes, by card or a payment link sent to their phone before you leave. The money arrives while the customer still remembers the burst pipe, not three weeks later.
Can we keep emergency and installation enquiries apart?
Yes. An emergency call goes to whoever is on call, and a bathroom enquiry goes into a quote list with photographs attached.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Web Hosting

The site must load fast on a weak phone signal, held by someone standing in water at night.

A developer working on a website on a laptop in an office.

Backup & Recovery

Boiler service records and job history are what you produce when a warranty or insurance claim comes back.

A storage unit with a row of drive bays.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth

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  • No payment, no commitmentThis is a request. You decide after the written quote.
  • Sold and delivered by GRADAXOne contract and one team, whoever does the work.
  • Your data stays in the EUNothing is moved outside the union to be processed.

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