Local search setup

Why local search is a different job

Ranking for a phrase with a place attached has almost nothing to do with the rest of search. The map profile carries most of the weight, and it is judged on completeness, category accuracy, distance, and how consistently your name, address and phone number appear across the rest of the web.

That last one is where most businesses lose. A profile can be perfect and still be suppressed because forty old directory listings carry a former address, a former phone number, or a slightly different legal name. Search engines read that inconsistency as uncertainty, and uncertainty ranks lower.

• The map profile claimed in your ownership, never an agency's
• Categories and services chosen against what actually ranks in your city
• Citations corrected across the directories that carry weight locally
• A review request flow that asks real customers at the right moment
• Location pages that differ genuinely, not by the city name in a template

Reviews, honestly

We build the flow that asks your customers and we draft the responses. We do not write, buy or place reviews, and we will tell you plainly that anybody offering to is putting your profile at risk of removal rather than helping it.

The flow matters more than the volume. Asking at the wrong moment — before the work is finished, or a month after — is why most businesses with happy customers have four reviews.