Google Business Profile optimisation
Your map profile rebuilt so it fits what customers search for and stays within the rules.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 16 weeks
About this service
We take your Google Business Profile apart field by field: categories, services, products, description, photos, hours and attributes. Each one is rebuilt around what people in your area actually search for. We also remove what puts profiles at risk of suspension, such as a keyword stuffed into the business name.
The fields that move the profile, and the ones that do not
The primary category is the single biggest choice on a profile, and it is often wrong. A dental practice listed as "Dentist" competes differently from one listed as "Cosmetic dentist". A business that picked a broad category years ago may be invisible for the service it now mainly sells. We pull the categories used by the three profiles outranking you and choose yours against that evidence, not from the dropdown.
Services and products are the next most neglected sections. Most profiles list a few service names with no descriptions, or none at all. Filled in properly, they give the profile more ways to match a search and give the customer an answer before they click. The business description matters less for ranking than people expect, but it is read, so we write it for the reader.
Some things are widely believed and make little difference. Geotagging photos is one. Posting every day is another. We spend the time on what the profile is judged on: relevance, completeness, reviews and accurate details.
Staying clear of suspension
Profiles get suspended more often than owners realise, and the usual cause is self-inflicted. Adding a keyword to the business name, such as "Smith Plumbing Emergency Plumber London", is against the guidelines. It is also easy for competitors to report. Showing a home address for a service-area business, or using a virtual office, triggers the same problem.
We check the profile for every common trigger before touching anything else, and we keep the name exactly as it appears on your signage and paperwork. If your profile is already suspended, reinstatement means fixing the cause and providing evidence such as a utility bill, signage photos or a short verification video. Replies can take several weeks, and we tell you that at the start.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Profile audit against the three top-ranking local competitors
- Rewritten business description, services and products
- Category set chosen and applied
- Photo set uploaded with a shot list for future updates
- Review reply templates and replies to outstanding reviews
- Before-and-after report with local ranking checks
What changes
- Primary and secondary categories chosen against the categories your top local rivals use
- Every service and product listed with a description, not left as a bare name
- Photos replaced or added so the profile shows the premises, the work and the team areas customers see
- A written reply standard for reviews, with the backlog of unanswered reviews cleared
- No suspension triggers left in the name, address or category set
How it runs
Compare
Your profile set beside the three that outrank you, field by field.
Rebuild
Categories, services, products and description rewritten around real local searches.
Show
Photos chosen for what a customer wants to see before they visit or call.
Hand over
Reply templates and a posting rhythm your team can keep without us.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Profile rebuild€4201 to 2 weeks | Rebuild and first quarter€7202 weeks, then 12 weeks of upkeep | Up to five locations€1,5203 to 4 weeks, then 12 weeks of upkeep |
|---|---|---|---|
| Competitor comparison | Included | Included | Included |
| Categories, services and description rebuilt | Included | Included | Included |
| Up to 20 photos uploaded | Included | Included | Included |
| Replies to up to 20 outstanding reviews | Included | Included | Included |
| Products section built out | Not included | Included | Included |
| Weekly posts for 12 weeks | Not included | Included | Included |
| Review replies within two working days for 12 weeks | Not included | Included | Included |
| Local ranking grid at start and end | Not included | Included | Included |
| Consistent naming and category rules across branches | Not included | Not included | Included |
| Location-specific descriptions, not one text with the town swapped | Not included | Not included | Included |
| Suspension and duplicate profile clean-up | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€720
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Can you get us into the top three on the map?
Nobody can promise that. Distance from the searcher is a factor no optimisation changes. What we can do is make sure your profile is not the reason you are missing.
Should we add keywords to our business name?
No. It works briefly and then gets the profile suspended or edited by other users. Your name should be your real trading name, exactly as on your signage.
Our profile was suspended. Can you help?
Yes. We find what triggered it, fix it, and file the reinstatement with the evidence the review team asks for. It can take several weeks to hear back.
Related searches
Related work
One-timeLocal citation buildingYour business name, address and phone listed correctly on the directories that count locally.from €290one-time
MonthlyLocal search setupMaps, listings and reviews put in order for a business with an address.from €290per month
One-timeConversion landing pageOne page, one offer, built and measured as a single job.from €890one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.