SEO competitor analysis
Who actually outranks you in search, and the specific reasons they do.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 3 weeks
About this service
We identify the sites that take the search traffic you want, which are often not the companies you think of as rivals. Then we break down why they rank: their content, their links, their site structure and their technical health. You get a short list of gaps you can close and the ones not worth chasing.
Your search competitors are probably not who you think
Ask a business who its competitors are and it names the companies it loses deals to. Ask the search results and you get a different list: a directory, a marketplace, a trade publication, a blog that has been ranking for years, sometimes a government page. Those are the sites taking the clicks, so those are the sites to study.
We build the competitor list from live search results for your main phrases, topic by topic. A company may face one set of rivals for its core service and an entirely different set for its informational content. We also mark which competitors cannot realistically be beaten head-on. Outranking a national marketplace on its home ground is rarely the best use of a small budget.
Finding the reason, not just the gap
A keyword gap report alone tells you what a competitor ranks for. It does not tell you why, and the why decides what you do. If they rank because they have a deep guide and you have a thin page, the fix is content. If they rank with similar content but ten times the links, writing more will not help. If their site is faster and better structured, the fix is technical.
Each gap in the report carries a one-line diagnosis and an effort estimate. Traffic figures from third-party tools are rough, sometimes off by half, so we use them to compare sites against each other rather than as forecasts. The final list is short on purpose. Ten gaps you can close are worth more than three hundred you will never get to.
- Content gaps: topics they cover in depth that you do not cover at all
- Authority gaps: domains linking to two or more competitors but not to you
- Structure gaps: how they group pages into topics and link them together
- Technical gaps: speed and crawl issues that hold your pages back where theirs are clean
What you get
Everything below is in the price. Nothing here is an upgrade.
- Search competitor map across your main topics
- Keyword gap report per competitor
- Backlink comparison showing the domains linking to them and not you
- Content and site structure comparison of their top pages
- Action list ordered by effort against traffic at stake
What changes
- Your real search competitors named, per topic, from live results
- The phrases each one ranks for that you do not, with an estimate of traffic at stake
- The source of their advantage identified: content depth, links, structure or speed
- A ranked list of gaps you can realistically close in the next six months
How it runs
Identify
The domains that actually appear for your phrases, not only the brands you named.
Measure
Rankings, links, content and speed pulled for each, side by side with yours.
Explain
For each gap, the reason behind it in one sentence a non-specialist can follow.
Rank
Gaps ordered by what closing them is worth against what it costs.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Two competitors€2901 week | Five competitors€5002 weeks | Five competitors with briefs€1,0503 weeks, plus a re-run at three months |
|---|---|---|---|
| Search competitor identification | Included | Included | Included |
| Keyword gap against two domains | Included | Included | Included |
| Backlink comparison | Included | Included | Included |
| Top-ten action list | Included | Included | Included |
| Content comparison of their top 20 pages | Not included | Included | Included |
| Site structure and internal linking comparison | Not included | Included | Included |
| Technical health and speed comparison | Not included | Included | Included |
| 45-minute walkthrough call | Not included | Included | Included |
| Page briefs for the ten largest content gaps | Not included | Not included | Included |
| Link prospect list drawn from competitor backlinks | Not included | Not included | Included |
| Re-run of the comparison after three months | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
How accurate are the traffic numbers?
Third-party traffic estimates can be off by half in either direction. We use them to compare competitors against each other, never as a figure to plan revenue on.
What if our competitors are marketplaces or directories?
That is common, and we say so. Some of those results cannot be beaten head-on, and the report shows where a listing on them is the better move.
Will you look at their paid ads too?
Only where it explains their organic position. A full paid search comparison belongs with an ad account audit.
Related searches
Related work
One-timeKeyword and content strategyWhat to write, in what order, and what each piece is expected to earn.from €590one-time
One-timeSEO strategy roadmapA month-by-month SEO plan sized to the hours and budget you actually have.from €290one-time
One-timeTechnical SEO auditA full crawl, read by a person, ending in a fix list in priority order.from €490one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.