Site migration plan
Move the site without losing the rankings it took years to earn.
GradaxEuropean company
Founded 2014·Built and operated in Europe·1 to 10 weeks

About this service
A redesign, a replatform or a domain change is the single most common way to lose half your organic traffic overnight. This is the mapping, the redirect plan and the post-launch monitoring that stops it, run alongside whoever is building the new site.
The single most expensive week in search
A redesign, a replatform or a domain change is the most reliable way to lose half your organic traffic overnight, and it happens to competent teams constantly. The build is tested; the URLs are not. Nobody owns the mapping, so the redirects are written the night before launch from memory.
This offer owns that mapping. Every URL on the old site, with the traffic and the links it carries, mapped to one on the new site, with a documented decision wherever there is no clean match. The rules are tested against staging before launch rather than discovered in the logs after it.
- Full URL inventory with traffic, links and index status per page
- One-to-one mapping where possible, and a written decision where it is not
- Redirect rules tested against the staging site and signed off
- A pre-launch checklist run the day before, not the week before
- Index coverage, crawl errors and traffic watched weekly for a month after
If it has already happened
Recovery is a different job from prevention and it costs more. The first week is diagnosis, because the cause is usually two or three things at once and fixing the wrong one wastes a month while the loss compounds.
We will tell you honestly how much is recoverable. Some of it usually is not, and a recovery plan that promises everything back is a plan written to be sold rather than run.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Full URL inventory of the existing site with traffic and links per page
- Redirect map, ready to implement, with the rules documented
- Pre-launch checklist run against the staging site
- Four weeks of post-launch monitoring with a weekly report
What changes
- Every URL on the old site mapped to one on the new site
- Redirects tested before launch, not discovered after
- Traffic and index coverage watched for the weeks that matter
- The regressions caught while they are still cheap to reverse
How it runs
Inventory
Every URL on the old site, with the traffic and links each one carries.
Map
Old to new, one to one where possible, and a documented decision where it is not.
Test
The redirect rules run against the staging site before anything goes live.
Watch
Index coverage, crawl errors and traffic, weekly, for the month after launch.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Redirect map€6901 to 2 weeks | Managed migration€1,8003 to 5 weeks | Migration and recovery€3,6006 to 10 weeks |
|---|---|---|---|
| URL inventory with traffic and links | Included | Included | Included |
| Redirect map, ready to implement | Included | Included | Included |
| Pre-launch checklist | Included | Included | Included |
| Staging site tested and signed off | Not included | Included | Included |
| Launch day monitoring | Not included | Included | Included |
| Four weeks of post-launch reporting | Not included | Included | Included |
| Diagnosis of what the previous migration broke | Not included | Not included | Included |
| Redirect and structure repair, implemented | Not included | Not included | Included |
| Three months of monitoring and correction | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€1,800
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
When should we bring you in?
Before the new URLs are decided. After launch the work is recovery, which costs more and returns less.
Do you build the new site?
Not in this offer. We work alongside whoever does, including your own team.
We already migrated and traffic dropped. Can you help?
That is the largest package. The first week is diagnosis, because the cause is usually two or three things at once and fixing the wrong one wastes a month.
Related searches
Related work
One-timeTechnical SEO auditA full crawl, read by a person, ending in a fix list in priority order.from €490one-time
One-timeSite speed optimisationMeasured, fixed and measured again, with the numbers from your real pages.from €490one-time
MonthlyOn-page SEO programmeTitles, structure and internal links rebuilt page by page, on a monthly cadence.from €450per month
Get it scoped
The work is not the same size twice, so it is scoped before it is priced. The scoping call costs nothing.