Conversion landing page
One page, one offer, built and measured as a single job.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·2 to 6 weeks
About this service
A campaign sending traffic to a homepage is a campaign paying for a detour. This is a single page written, designed, built and instrumented around one offer, live on your own domain, fast enough that the ad click does not bounce before it renders.
Why a campaign should not point at your homepage
A homepage is built to serve everybody: existing customers looking for support, applicants looking for jobs, and buyers looking for one specific thing. A campaign visitor arrives having clicked an ad about that one thing and lands on a page offering eleven other routes. Most of them take one.
A landing page removes the choice. One offer, one action, and every element on the page either supports that action or is not there. That is a copywriting decision before it is a design one, which is why the words are written before anything is drawn.
- Copy written for the offer, matching what the ad promised
- A page built to load in under two seconds on mobile data
- One action, with nothing competing for the click
- Conversion tracking installed and verified before launch
- A template your team can duplicate for the next campaign
Testing, honestly
The middle size ships a second version with a genuinely different angle rather than a different button colour. Below a few hundred conversions a month, colour tests measure noise, and running them is how teams convince themselves they are optimising.
If a page does not convert, the two-week review says whether the problem is the page, the offer or the traffic. Those are three different fixes and only one of them is our page.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Copy written for the offer
- Design in your brand, or a clean one if there is none yet
- Built page, live on your domain
- Conversion tracking installed and verified
- Mobile and speed checks documented
What changes
- A page that loads in under two seconds on a phone on mobile data
- One offer, one action, and nothing competing with it
- Conversion tracking working on the day it goes live
- A page you can duplicate for the next campaign
How it runs
Define
The one action. Everything else on the page is either supporting it or leaving.
Write
Headline, proof and objection handling, before any design exists.
Build
Fast by construction, checked at 320px before it is checked anywhere else.
Instrument
Tracking installed and verified against a real submission.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | One page€8902 weeks | Page and variant€1,6003 weeks | Campaign set€3,2004 to 6 weeks |
|---|---|---|---|
| Copy written | Included | Included | Included |
| Design and build | Included | Included | Included |
| Conversion tracking | Included | Included | Included |
| Speed and mobile checks | Included | Included | Included |
| A second variant with a different angle | Not included | Included | Included |
| A/B test configured | Not included | Included | Included |
| Two-week performance review | Not included | Included | Included |
| Up to five pages from one template | Not included | Not included | Included |
| Thank-you and follow-up pages | Not included | Not included | Included |
| Template handover so your team can make the sixth | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€1,600
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Can it live on our existing site?
Yes, and usually it should. Where the existing site is slow enough to hurt the campaign, we will say so and offer to host the page separately.
Do you write the ads too?
Not here. The page and the ads should say the same thing, so we will read your ads before writing the page.
What if it does not convert?
The two-week review exists for that. A page that does not convert is usually an offer problem or a traffic problem, and the review tells you which.
Related searches
Related work
One-timeSite speed optimisationMeasured, fixed and measured again, with the numbers from your real pages.from €490one-time
One-timeSearch ads setupA campaign built from scratch, with the tracking working before the first click.from €590one-time
One-timeWebsite copy rewriteEvery page on the site, rewritten to say what you actually sell.from €690one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.