Website copy rewrite
Every page on the site, rewritten to say what you actually sell.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·2 to 8 weeks
About this service
Most sites describe the company. Very few describe what the visitor gets. We interview the people who sell, read the pages that already convert, and rewrite the site around the promise a buyer is actually weighing up.
Why most site copy describes the wrong thing
Almost every site we are asked to rewrite describes the company. Founded in, team of, committed to. None of it is untrue and none of it is what a visitor is weighing up, which is whether you can solve the specific problem that made them search.
The rewrite starts with an interview with whoever actually closes deals, not with whoever briefs agencies. That is where the real words are: the objection that comes up every time, the comparison the buyer makes in their head, the sentence that ends the hesitation. Those go on the page.
- One promise the whole site is built around, agreed before any page is written
- The proof behind it, in the form a buyer will actually accept
- The three objections that cost you deals, answered on the page rather than in a call
- One voice across every page instead of four writers' habits
- Calls to action that ask for something the visitor is ready to give
How the work runs
The message framework is approved before a single page is drafted. That stage exists so a disagreement about direction costs a conversation rather than fifteen rewritten pages, and it is the reason two rounds of revision is enough rather than optimistic.
Copy arrives as a document mapped page by page, ready to paste. We do not put it on the site, and in most cases your own team is faster at that than we are.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Message framework: the promise, the proof, the objections
- Rewritten copy for every page in scope, in a document ready to paste
- Page-by-page notes on what changed and why
- Two rounds of revision
What changes
- A homepage a stranger understands in eight seconds
- Service pages that answer the objection instead of avoiding it
- One voice across the whole site rather than four writers' habits
- Calls to action that ask for something a visitor is ready to give
How it runs
Interview
The people who sell, not the people who brief. That is where the real words are.
Frame
One promise, the proof behind it, and the objections it has to survive.
Write
Page by page, in the order a visitor meets them.
Revise
Two rounds, with the reasoning attached so the edits are decisions, not preferences.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Core pages€6902 weeks | Full site€1,6004 weeks | Full site and search€2,9006 to 8 weeks |
|---|---|---|---|
| Message framework | Included | Included | Included |
| Five pages rewritten | Included | Included | Included |
| One round of revision | Included | Included | Included |
| Up to 15 pages rewritten | Not included | Included | Included |
| Tone of voice guide | Not included | Included | Included |
| Two rounds of revision | Not included | Included | Included |
| Keyword mapping per page | Not included | Not included | Included |
| Up to 30 pages rewritten | Not included | Not included | Included |
| Metadata written for every page | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€1,600
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do you put the copy on the site?
It arrives as a document mapped page by page. Implementation is a separate job, and often your own team is faster at it than we are.
What if we disagree with the direction?
That is what the framework stage is for. It is approved before a page is written, so a disagreement costs a conversation rather than a draft.
Can you match our existing voice?
Yes, and we will tell you honestly if the existing voice is what is holding the pages back.
Related searches
Related work
MonthlyEditorial programmeArticles published on a schedule, written to rank and to be worth reading.from €590per month
One-timeConversion landing pageOne page, one offer, built and measured as a single job.from €890one-time
One-timeKeyword and content strategyWhat to write, in what order, and what each piece is expected to earn.from €590one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.