LinkedIn profile writing

The profile is read in three lines, then judged

On a phone, a visitor sees your photo, your headline and roughly the first three lines of your About section before 'see more'. That is the whole first impression. Most profiles spend it on a job title and an opening such as 'I am a results-driven professional', which tells the reader nothing they can use.

We write those three lines first and the rest second. The headline names what you do and who it is for, in the words that person would type into LinkedIn search. The opening of the About section gives a reason to keep reading: a specific problem you solve, or a number from your work you are allowed to share.

One reader, chosen on purpose

A profile written for recruiters, clients and investors at once reads as written for nobody. A consultant who wants client work should not have a profile that reads like a job application, and a job seeker should not sound like they are selling a service. The interview is mostly spent deciding which reader matters for the next twelve months.

That choice shapes everything else. For clients, experience entries become short case notes with outcomes. For recruiters, they become evidence of scope: team size, budget, markets. For investors, the profile backs up the company's story rather than the person's career.

We will also tell you what to leave out. Old roles that pull attention away from the current direction can be cut to one line, and a skills list of fifty items is weaker than a list of fifteen that match your headline.