Professional industry articles
Bylined articles for trade press and your own site, written from your expert's knowledge.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·2 to 10 weeks
About this service
Your experts know things your competitors' marketing teams do not, and they have no time to write. We interview them, find the argument worth making, and ghostwrite an article under their name for a trade publication, LinkedIn or your own site. They review it; it goes out with their byline.
An opinion is the price of being published
Trade editors receive many submissions every week that summarise a trend everybody already knows about. They reject almost all of them. What they look for is a practitioner willing to argue something specific, with examples from their own work, that their readers may disagree with.
Most of our interview time is spent finding that argument. We ask your expert what the industry gets wrong, what they changed their mind about, and which common advice they ignore. One of those answers usually becomes the article, and it is rarely the topic the marketing plan suggested.
Ghostwritten, but never misattributed
Ghostwriting works when the byline is honest about whose thinking it is. The ideas, examples and judgements in each article come from your expert's interview. We provide the structure, the sentences and the edit, the same way a good editor at a newspaper does.
Your expert reviews every draft before it leaves, and they are expected to change things. An expert who signs off without reading is the one who gets an awkward question at a conference about a claim they never made. We would rather lose a day to their corrections than publish something they cannot defend.
We also respect publication rules. Some trade titles require disclosure of commercial interests or forbid product mentions in bylined pieces. We write to those rules, which keeps the door open for the next submission.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Topic list with the argument each piece will make
- Recorded and transcribed expert interview
- Finished articles of 1,000 to 2,000 words
- Pitch emails to editors, when targeting publications
- A shorter LinkedIn version of each article
What changes
- Articles that take a position rather than summarising a topic
- Technical accuracy confirmed by your expert before publication
- Pitches written to the guidelines of named trade titles
- Each piece reusable as a talk, a newsletter or a LinkedIn series
How it runs
Find the argument
The opinion your expert holds that most of the industry does not.
Interview
Forty-five minutes of stories, examples and the reasoning behind them.
Ghostwrite
Their phrases, their examples, our structure and sentences.
Pitch
A short email to the right editor, with the angle in the first line.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | One article€2902 weeks | Three articles€5004 weeks | Six articles€1,0508 to 10 weeks |
|---|---|---|---|
| Topic and angle agreed | Included | Included | Included |
| 45-minute expert interview | Included | Included | Included |
| Article up to 1,500 words | Included | Included | Included |
| Expert review round | Included | Included | Included |
| Up to 2,000 words each | Not included | Included | Included |
| Pitch email to two publications per article | Not included | Included | Included |
| LinkedIn version of each | Not included | Included | Included |
| Topic plan across all six | Not included | Not included | Included |
| Pitch tracking and follow-up | Not included | Not included | Included |
| Talk outline built from the strongest piece | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Can you guarantee publication in a trade magazine?
No. Editors decide, and the good ones cannot be bought. If a piece is turned down, it still runs on your site or LinkedIn.
Will it sound like our expert?
We write from their interview, keep their phrases and examples, and they edit the draft. It should read like them on a good day.
Do you need to know our industry?
We need to understand the argument well enough to make it clearly. The expertise is your expert's; the structure and the sentences are ours.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.