Business names and slogans
A shortlist of names you can actually register, with a slogan for the winner.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 5 weeks
About this service
Naming fails in two ways: the name everybody likes is taken, or the available one means nothing. We generate widely, then cut hard against domain availability, public trademark and company registers, pronunciation in your markets and meaning in other languages. You get a shortlist that survived those checks, not a list of a hundred words.
The shortlist dies at the trademark register
The usual naming process runs backwards. A team spends two weeks agreeing on a favourite, then discovers the domain belongs to someone else and a company in the same sector registered the trademark years ago. By then everyone is attached, and the second choice feels like a defeat.
We screen before anyone falls in love. Every candidate that reaches the shortlist has been searched in the public trademark databases for your markets, checked against company registers, and matched to an available domain or a sensible variant. Names that fail are cut quietly in the background, which is why a shortlist of five has usually started as several hundred.
Said aloud, spelt from hearing, read in another language
A name has to survive being heard on the phone and typed by someone who never saw it written. Invented spellings, doubled letters and silent characters cost you every time a customer searches for you after a conversation. We test each finalist by saying it and asking people to write it down.
Languages bring their own traps. A pleasant word in English can be a slang term in Romanian, a joke in Italian or impossible to pronounce in German. Each shortlisted name is checked for meaning and pronunciation in every language you sell in, by people who speak it natively.
- Descriptive names: clear on day one, hard to protect as a trademark
- Invented names: easy to protect, expensive to make memorable
- Metaphor names: memorable, but the story needs telling
- Compound names: a middle route, often with better domain options
What you get
Everything below is in the price. Nothing here is an upgrade.
- Naming brief: what the name must do and what it must avoid
- Long list grouped by route: descriptive, invented, metaphor, compound
- Shortlist with availability and screening notes per name
- Slogan options for the final name
- Rationale document to share with co-founders or investors
What changes
- A shortlist where every name has a domain option checked on the day
- Each name screened against public trademark and company registers in your markets
- Pronunciation and meaning checked in the languages you sell in
- A slogan that says what you do, written for the chosen name
How it runs
Brief
What the name has to carry, and what it must never be confused with.
Generate
Hundreds of candidates across several naming routes, not variations on one idea.
Screen
Domains, registers, pronunciation and foreign meanings, before you fall for anything.
Present
The survivors said aloud, set in type and shown in a sentence.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Product name€2901 to 2 weeks | Company name€5603 weeks | Name and verbal identity€1,1804 to 5 weeks |
|---|---|---|---|
| Naming brief | Included | Included | Included |
| Long list of 40 or more candidates | Included | Included | Included |
| Shortlist of five, screened in one market | Included | Included | Included |
| Two slogan options for the winner | Included | Included | Included |
| Screening in up to three markets | Not included | Included | Included |
| Language check in up to five languages | Not included | Included | Included |
| Five slogan options with rationale | Not included | Included | Included |
| A second round if the first shortlist fails | Not included | Not included | Included |
| Descriptor line and one-sentence pitch | Not included | Not included | Included |
| Naming rules for future products | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€560
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Is the trademark search a legal clearance?
No. We screen public registers and drop names with obvious conflicts. Before you register or invest in a name, a trademark attorney should run a full clearance, and we hand them our screening notes.
What if we like none of the shortlist?
Tell us why, and the reasons become the brief for a second round. The largest package includes one; on the others it is quoted as a short extension.
Can you guarantee the .com?
We check availability on the day we present. Domains change hands quickly, so register the one you choose the same day.
Related searches
Related work
One-timeLogo designA logo designed for your business, delivered in every format you will actually need.from €290one-time
One-timeBrand kitLogo, palette, type and the rules that keep them consistent.from €1,200one-time
One-timeBrand voice and tone guideA guide that shows how your brand writes, with examples your team can copy.from €290one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.