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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
Gradax

Won on trust, kept on consistency

Websites, quoting and rota systems for cleaning businesses, domestic and commercial, built around staff turnover and recurring contracts.

Sold as
One contract
Starts with
A free review

The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Cleaning is bought on trust and kept on consistency. Somebody is giving a stranger a key to their home or their office out of hours, so insurance, vetting and named staff do more selling than any adjective, and one bad week loses a contract that took months to win.

The operational weight is rota and turnover. Staff change often, contracts have fixed windows, and covering a sick call at seven in the morning is the daily reality. Most firms run this on a group chat and a spreadsheet, and both fail exactly when it matters.

The search side is not separate from that. "Office cleaning" and "end of tenancy cleaning" with a town, plus commercial contracts that arrive through tenders rather than search. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

How a contract moves through a cleaning business

Cleaning is won once and delivered hundreds of times, and each visit can go wrong.

  1. Quote and booking

    A homeowner waiting for a call back books someone else, so domestic prices are given on the site.

  2. Cleaner assigned

    Keys, alarm codes and site notes live in someone's head, so they are stored per site and shown to whoever is assigned.

  3. Cover at seven

    A sick call before dawn stalls the whole day, so the rota shows who is trained for that site and free.

  4. Visit proved and billed

    Disputes start when nobody can prove the visit, so check-in and check-out times feed the invoice.

Software we built for businesses like yours

A product we designed, built and run, shown here as the work we do.

Markline

Markline puts bookings, client records and invoicing in one app, which fits a small cleaning firm with recurring clients.

A studio owner working on her laptop beside the clothing rails

What people in this trade ask us

Can we quote automatically?
For domestic and end-of-tenancy work, yes: size and frequency give a reliable figure. Commercial contracts still need a visit, and pretending otherwise produces quotes you have to withdraw.
Will it handle staff scheduling?
Yes, including cover. The system knows who is trained for which site and who is available, which is the question you are actually answering at seven in the morning.
How do we stop losing contracts to cheaper firms?
By making the difference visible before the price is compared. Consistency, vetting and a named supervisor are worth paying for, but only if the buyer knows they are on offer.
Can cleaners check in and out at each site?
Yes, from their phone, with the time and location recorded. It answers the question every commercial client eventually asks, which is whether the cleaner was actually there.
How do we keep client keys and alarm codes safe?
In one protected place, shown only to the cleaner assigned to that site and only for that shift. A list in a group chat is the version that ends up in the wrong hands.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Cyber Security

Client addresses, key numbers and alarm codes together are a burglar's list and must be protected as one.

Two monitors showing security logs in a dark room.

Backup & Recovery

Rota history and visit records are your answer when a commercial client disputes an invoice.

A storage unit with a row of drive bays.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth