Two busy seasons, and ten months to fill
Websites, booking and service-contract systems for heating and cooling businesses, built around a demand curve that swings twice a year.
- Sold as
- One contract
- Starts with
- A free review
Heating and cooling is the most seasonal trade there is. The first cold week and the first hot week generate more calls than the rest of the quarter, and every competitor is drowning at exactly the same moment, so the business that answers and books wins work the others physically cannot take.
The rest of the year is service contracts, and that is where the margin lives. A firm with four hundred annual service agreements has a predictable business; one without them has two frantic months and a lot of quiet ones, which is a much harder company to run and a much harder one to sell.
The search side is not separate from that. Searches spike overnight: "boiler not working" in the first frost, "air conditioning installation" in the first heatwave, both with a town attached. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.
What we build for heating & air conditioning
- A site built for the spikeBooking that works when your phone lines are full, and pages that already rank before the season starts.
- Service contracts onlineAnnual agreements sold and renewed from the site, which is what turns two seasons into twelve months.
- Reminders that go out on their ownService due, filter due, warranty expiring. The work you already earned, actually collected.
- Local searchRanking in each town before the weather turns, not after everyone starts searching.
How a call moves through a heating and cooling business
In season the bottleneck is answering; out of season it is remembering who is due.
Breakdown or booking
During a cold snap the phone line is the limit, so online booking against real engineer slots takes the overflow.
Engineer and parts
A second visit for a missing part costs a day, so the appliance history is checked before the van leaves.
Repair and service plan
The repair is the moment to offer a plan, and it stalls when the engineer has nothing to sign the customer up on.
Renewal next year
Plans lapse quietly when renewal depends on someone remembering, so the reminder and payment run on their own.
Services that go with it
What usually comes next, once the first piece is running, and why it matters in this trade.
- Online Payments SetupService plans live or die on recurring payment, and a plan paid by invoice each year is a plan that lapses.
- Online Ads (Google & Meta)The first frost and the first heatwave are the only weeks when heating and cooling ads earn their cost.
- Software DevelopmentAppliance history, engineer slots and parts on the van in one system stop repeat visits for a missing part.
What people in this trade ask us
Can customers book online?
Can we sell service plans through the site?
When should we build this?
Can we keep a history for each boiler or unit?
Can service plans be paid monthly?
The infrastructure under it
Managed by the engineers who build the software, on the same contract and the same bill.
Cloud Servers
Booking traffic arrives all at once in the first cold week, which is exactly when the site cannot slow down.
Backup & Recovery
Service contracts and appliance records are the business, and losing them means losing the renewals too.
Priced and ready to order
A fixed scope and the price on the card. The line on each one is why it matters in this trade.
MonthlyLocal search setupListings in every area you service, so a no-heat call in January finds you on the map.from €290per month
ScopedWorkflow automationService reminders that send themselves, which turns one installation into a yearly visit.from €1,200on scope
One-timeSearch ads setupHeating campaigns in winter and cooling in summer, tracked to the booked visit.from €590one-time
What one contract covers
- One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
- A named team. The person on the first call stays on the project. No account managers, no handoffs.
- Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
- European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
- Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
- No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.
What keeps it running
See what is costing you customers before you spend anything.
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.
- 01You tell us what is not working
- 02We review the site, the search presence and the enquiry path
- 03You get the three fixes worth doing, and what each is worth