Nobody plans a roof. They discover they need one.
Websites and quoting systems for roofers, built around a purchase that is almost always urgent, expensive and full of distrust.
- Sold as
- One contract
- Starts with
- A free review
Roofing sells to people who did not want to buy anything. The trigger is a leak, a storm or a survey, the sum is large, and the buyer has read enough about rogue traders to be suspicious of everyone including you. Proof does more work here than persuasion.
The operational problem is quoting. A roof cannot be priced from a phone call, so every enquiry costs a visit, and the firms that win are the ones whose quote arrives the same week with photographs of the actual roof attached rather than a number in a text message.
The search side is not separate from that. "Roof repair" and "roof replacement cost" with a town, plus a spike in "emergency roof repair" after every storm. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.
What we build for roofing
- A site that answers distrustInsurance, guarantees, real project photographs and reviews with names, in that order.
- Quotes with the photographs in themMeasurements and site photographs into a written quote, sent the same week rather than the next one.
- Local searchRanking for repair and replacement in every town you would actually send a crew to.
- Storm campaignsAdvertising that turns on when the weather does, rather than running flat all year.
How a job moves through a roofing business
Most roofing enquiries need a survey before a price, and the survey is where speed is won or lost.
Leak or storm enquiry
Enquiries arrive in waves after bad weather, so the form asks for address and photographs before anyone calls back.
Survey on the roof
Measurements and photographs taken on a ladder get lost between phone and office, so they go straight into the job.
Written quote sent
A quote that waits for the weekend loses to one sent the same week, so it is built from the survey on the spot.
Work and guarantee
Guarantees are worthless if nobody can find them, so completion photographs and terms are filed against the address.
Services that go with it
What usually comes next, once the first piece is running, and why it matters in this trade.
- Mobile Apps (iOS & Android)Roof measurements and photographs are taken on a ladder, and an app that files them saves a second visit.
- Online Payments SetupA deposit taken on the quote commits the customer before scaffolding and materials are ordered.
- Business Platforms (Custom CRM & ERP)After a storm dozens of quotes are open at once, and without a pipeline the follow-ups simply never happen.
What people in this trade ask us
How do we prove we are not a rogue trader?
Can the site produce quotes?
Is advertising worth it for us?
Can we take a deposit before we order materials?
What happens when a guarantee claim comes in years later?
The infrastructure under it
Managed by the engineers who build the software, on the same contract and the same bill.
Backup & Recovery
Survey and completion photographs are your evidence when a guarantee claim arrives years after the job.
Web Hosting
Storm enquiries all arrive the same night, and a slow site sends them to the next roofer.
Priced and ready to order
A fixed scope and the price on the card. The line on each one is why it matters in this trade.
MonthlyLocal search setupVerified listings and recent reviews, since a storm-damage search goes to whoever looks established nearby.from €290per month
MonthlyShort-form video editingFootage from the scaffold cut into before-and-after clips that show the work better than a claim.from €590per month
One-timeConversion landing pageOne page per campaign, for repairs or full replacements, measured on the enquiries it brings.from €890one-time
What one contract covers
- One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
- A named team. The person on the first call stays on the project. No account managers, no handoffs.
- Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
- European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
- Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
- No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.
See what is costing you customers before you spend anything.
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.
- 01You tell us what is not working
- 02We review the site, the search presence and the enquiry path
- 03You get the three fixes worth doing, and what each is worth