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GRADAX

Bought in a panic, kept on a contract

Websites and contract systems for pest control businesses, built around emergency calls that should become annual agreements.

Sold as
One contract
Starts with
A free review

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Pest control is bought in a state of mild horror and bought fast. The customer wants somebody today, will call whoever answers, and is not price-sensitive in that moment, which makes speed of response worth more than any other advantage.

The business worth having is the commercial contract: restaurants, food premises and landlords who need scheduled visits and documentation for their own inspections. That work is stable, documented and almost never won by the same route as a domestic call-out.

The search side is not separate from that. Emergency searches for a specific pest plus a town, at all hours, alongside commercial contract searches on a completely different cycle. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

How a job moves through a pest control business

The emergency call pays today, and the contract it can turn into pays every month.

  1. Panic call

    A customer with rats calls until someone answers, so missed calls get an instant reply with a real visit time.

  2. First treatment

    Treatment notes kept on paper vanish before the follow-up visit, so they are recorded against the address on site.

  3. Follow-up visits

    Follow-ups slip when they live in a diary, so they are booked from the first visit automatically.

  4. Contract and records

    A food business needs records for its inspector, so each visit produces a report the customer can show.

What people in this trade ask us

Should we have a page per pest?
Yes. People search the specific creature, not pest control, and a page per pest is the whole of the search strategy in this trade.
How do we win commercial contracts?
With documentation. A restaurant needs records their inspector accepts, and being able to show that system is most of the pitch.
Is out-of-hours worth answering?
If you can attend, yes. If you cannot, an honest automatic reply with a real time beats silence and keeps the enquiry.
Can technicians log bait points on site?
Yes, point by point, with findings and photographs, even in a basement with no signal. That log is what a commercial client's inspector actually reads.
Can commercial customers see their own reports?
Yes, in a simple portal with every visit and report in date order. It saves the call asking you to resend last quarter's records before an inspection.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Backup & Recovery

Visit records are what a food business shows its inspector, so losing them can cost the client a rating.

A storage unit with a row of drive bays.

Application Hosting

Technicians and commercial clients both use the system daily, from vans and from kitchens.

Hands typing application code on a laptop.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth

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  • No payment, no commitmentThis is a request. You decide after the written quote.
  • Sold and delivered by GRADAXOne contract and one team, whoever does the work.
  • Your data stays in the EUNothing is moved outside the union to be processed.

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