A showroom that is open at eleven at night
Websites, visualisation and quoting for flooring businesses, built around a purchase people research for weeks.
- Sold as
- One contract
- Starts with
- A free review
Flooring is researched far longer than it is bought. People look at options for weeks, mostly in the evening on a phone, and then visit one or two showrooms with a decision largely made. The site is the showroom for that period and most flooring sites are a phone number.
Quoting needs area, subfloor and fitting, and customers rarely know any of it, so the enquiry either becomes a survey visit or a guess. Firms that let a customer estimate their own area convert far more of the research traffic.
The search side is not separate from that. Flooring type searches, engineered wood, laminate, vinyl or carpet, plus a town and a great deal of price research. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.
What we build for flooring
- Ranges shown properlyPhotographs, prices per square metre, and what fitting adds. This is the showroom for most of the decision.
- Estimate their own roomArea and fitting turned into an indicative figure, which converts research traffic into enquiries.
- Quotes and surveys bookedSurvey slots taken online, so the enquiry does not wait for a phone call.
- Local searchRanking for each floor type plus your town, because that is the search.
How an order moves through a flooring business
The decision is made online over weeks, and the order is won or lost at the survey.
Weeks of evening research
Researchers leave without a trace, so samples and room estimates give them a reason to leave details.
Samples and estimate
Samples posted with no follow-up go cold, so each sample request becomes a lead with a reminder.
Survey and measure
Subfloor problems found on fitting day blow the price, so the survey records them before the quote.
Order and fitting day
Stock that arrives late moves the fitter, so delivery and fitting are booked together against the order.
Services that go with it
What usually comes next, once the first piece is running, and why it matters in this trade.
- Online Shop (E-commerce)Sample orders and accessories sold online turn weeks of anonymous browsing into named enquiries.
- System IntegrationRange prices and stock change often, and syncing them to the site stops quoting floors you cannot get.
- Online Ads (Google & Meta)Flooring is researched for weeks, so ads can stay in front of people still comparing materials.
What people in this trade ask us
Should prices be on the site?
Does a room estimator work?
Do we need a big product catalogue?
Can customers order samples online?
Can the site show what is actually in stock?
The infrastructure under it
Managed by the engineers who build the software, on the same contract and the same bill.
Web Hosting
Range pages full of close-up photographs must load fast on a phone in the evening, when the research happens.
Cyber Security
Sample orders and survey bookings hold home addresses and card payments, so the shop has to be watched.
Priced and ready to order
A fixed scope and the price on the card. The line on each one is why it matters in this trade.
One-timeShopping feed setupFlooring ranges in shopping results, from a complete feed.from €590one-time
MonthlyLocal search setupShowroom listings with photos, hours and reviews.from €290per month
One-timeProduct description writingA description per range covering wear, rooms and care.from €450one-time
What one contract covers
- One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
- A named team. The person on the first call stays on the project. No account managers, no handoffs.
- Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
- European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
- Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
- No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.
See what is costing you customers before you spend anything.
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.
- 01You tell us what is not working
- 02We review the site, the search presence and the enquiry path
- 03You get the three fixes worth doing, and what each is worth