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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

Sold on fear, kept on service

Websites, monitoring and contract systems for security installers, built around recurring monitoring revenue rather than one-off installations.

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Sold as
One contract
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The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Security systems are bought after something happened, either to the customer or to a neighbour. The purchase is emotional and fast, and it is followed by years of a monitoring contract that almost nobody thinks about, which is where the actual business is.

Installers who treat monitoring as an afterthought have a lumpy one-off business. The ones who treat installation as customer acquisition for a monitoring contract have a recurring one, and the difference shows up in what the company is worth.

The search side is not separate from that. "Alarm installation" and "CCTV" plus a town, with sharp local spikes after a run of break-ins. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for security & alarm systems

How a customer moves through a security installer

The installation is the first sale, and the monitoring contract is the business.

  1. Urgent enquiry

    Enquiries arrive after a break-in nearby and go to whoever replies first, so a survey slot is offered online.

  2. Survey and system design

    Quotes stall while the surveyor redraws the layout, so the plan and the price are built from the survey itself.

  3. Install and monitoring start

    Monitoring is easy to forget at handover, so the contract is signed before the engineer leaves.

  4. Annual service visit

    Unserviced systems become cancelled contracts, so service dates are booked automatically each year.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

What people in this trade ask us

How do we sell monitoring rather than boxes?
By pricing the installation as the entry to a service and being explicit about the response, which is the part the customer actually cares about.
Is advertising after a break-in wave effective?
Extremely, for a short window. It needs to be ready to switch on rather than built when the wave starts.
Can customers manage their contract online?
Yes, and they should. A monitoring contract you can only change by phone is a monitoring contract people cancel out of frustration.
How do we protect customer site plans and codes?
By treating them as the most sensitive data you hold: access by role, logged, and kept off email. A leaked system layout tells a burglar exactly where the blind spots are.
Can engineers record service visits on site?
Yes, with test results, photographs and the customer's signature captured on a phone. That record is what an insurer asks for after an incident.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Cyber Security

System layouts, alarm codes and camera access for every client are a burglar's map if they leak.

See how it works
Two monitors showing security logs in a dark room.

Backup & Recovery

Service logs prove each system was checked when an insurer asks after a break-in.

See how it works
A storage unit with a row of drive bays.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in trades and site work

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth