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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

Quoted from a photograph, won on the finish

Websites and quoting for decorators, built around visual proof and quotes that go out the same day.

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One contract
Starts with
A free review

The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Decorating is judged entirely on finish, and finish only exists in photographs. A decorator with a strong gallery competes on quality; one without competes on price, and that is a race with no winner.

The quoting is the operational drag. Every job needs measuring, and the decorators who convert are the ones whose written quote arrives that evening rather than the following week, by which time two others have quoted.

The search side is not separate from that. Decorator and painter searches with a town, plus specific work like exterior painting or wallpapering. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for painting & decorating

How a job moves through a decorating business

Most decorating work is lost between the measuring visit and the written quote.

  1. Enquiry with photographs

    A vague enquiry costs a wasted visit, so the form asks for room photographs and rough sizes first.

  2. Measure and quote

    Quotes written at the weekend lose to faster ones, so measurements become a quote from the phone that evening.

  3. Start date and deposit

    Customers drift between quote and start, so a deposit fixes the date in the diary.

  4. Finish, photograph, review

    The gallery only grows if someone photographs each finished room, so it is the last step of every job.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

Software we built for businesses like yours

A product we designed, built and run, shown here as the work we do.

Markline

Markline keeps quotes, the job diary and invoices in one app, which suits a small decorating firm.

See how it works
A studio owner working on her laptop beside the clothing rails

What people in this trade ask us

How much does the gallery matter?
It is the business. A decorator without photographs is asking to be judged on price and will be.
Can we quote from photographs?
For straightforward work, close enough to give a firm range. Anything structural still needs a visit and the quote should say so.
How do we get more reviews?
By asking every time, automatically, on the day the job finishes. Manual asking dies within a fortnight in every trade.
Should we take a deposit?
For anything longer than a day, yes. It holds the start date and covers materials, and a customer who has paid one rarely disappears.
How do we keep the diary full between big jobs?
By keeping every quote that did not convert and following up when you have a gap. Many customers were simply not ready yet, not lost.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Web Hosting

A photograph-heavy gallery must still open quickly on a phone, or the finish is never seen.

See how it works
A developer working on a website on a laptop in an office.

Backup & Recovery

Years of finished-room photographs are the business's only proof of quality and cannot be rebuilt.

See how it works
A storage unit with a row of drive bays.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in trades and site work

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth