Influencer marketing campaign
Creators chosen by their real audience data, briefed, contracted and tracked through one campaign.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 to 12 weeks
About this service
We run one influencer campaign from start to finish. We find creators whose followers match your buyers, check their audience for fake accounts, agree fees and usage rights in writing, brief them clearly without scripting the life out of them, and track each post with its own code or link. Creator fees are passed on at cost and agreed with you before anyone is booked.
Checking the audience behind the number
Follower counts are easy to inflate. Some creators have bought followers in the past. Some are part of engagement groups that like and comment on each other's posts to look popular. Others have real audiences that happen to live in the wrong country for your business. None of this shows on the profile page.
Before shortlisting anyone, we look at audience location and age data, which creators can export from their own accounts. We check the comments for generic or repetitive replies, look at growth history for sudden jumps, and compare engagement with similar creators. A creator with 8,000 real, local followers is worth more to most businesses than one with 80,000 who are not.
Contracts, disclosure and usage rights
Every paid or gifted post must be clearly labelled as an ad. Advertising regulators across Europe and the UK enforce this, and both the creator and the brand can be held responsible. We put the disclosure requirement in the agreement and check every post for it before reporting.
The agreement also covers what happens to the content afterwards. By default, you may only share a creator's post, not run it as an ad or use it on your website. If you want to use the content in your own paid campaigns, that right must be agreed and paid for. It is often the most valuable part of the campaign, and the cheapest to negotiate before the content is made.
- Deliverables: number and type of posts, dates and approval steps
- Disclosure wording and placement
- Usage rights: where, for how long, and whether paid ads are included
- Exclusivity, if any, with competing brands
What you get
Everything below is in the price. Nothing here is an upgrade.
- Creator shortlist with audience data per creator
- Campaign brief and key messages
- Creator agreements
- Unique codes or tracking links per creator
- Campaign report
What changes
- Creators selected on audience location, age and engagement, with fake-follower checks done
- Written agreements covering deliverables, dates, usage rights and disclosure
- Every post properly labelled as an ad, as advertising rules require
- Results per creator: reach, clicks, code uses and sales
How it runs
Find
Creators found by audience fit, then checked for bought followers and engagement pods.
Agree
Fees, dates, deliverables and usage rights settled in writing.
Brief
Key messages and must-haves, with room for the creator's own style.
Track
Each post followed by code or link, and reported per creator.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Three creators€2903 to 5 weeks | Eight creators€5005 to 8 weeks | Fifteen creators with ad rights€1,0508 to 12 weeks |
|---|---|---|---|
| Shortlist of ten, three booked | Included | Included | Included |
| Brief and agreements | Included | Included | Included |
| Tracking codes | Included | Included | Included |
| Campaign report | Included | Included | Included |
| Content approval before posting | Not included | Included | Included |
| Mix of feed posts, Reels and Stories | Not included | Included | Included |
| Mid-campaign check | Not included | Included | Included |
| Usage rights for paid ads negotiated | Not included | Not included | Included |
| Creator content set up as partnership ads | Not included | Not included | Included |
| Recommendations for long-term creator relationships | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Are creator fees included?
No. Fees vary from free product for small creators to thousands for large ones. They are agreed with you per creator and passed on at cost.
Micro or large creators?
For most small and mid-sized brands, micro-creators with a few thousand to fifty thousand followers give better engagement per euro and a closer audience. Large creators suit broad awareness campaigns.
Can you guarantee sales?
No. We can choose well, brief well and measure honestly. Some creators will outperform and some will not, which is why the report compares them.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.