Affiliate programme setup
Commission rates, tracking, terms and a first group of affiliates, so others sell for you on rules you set.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 5 weeks
About this service
An affiliate programme pays partners only when they bring a sale, which makes it attractive and easy to get wrong. Commissions that ignore margin, coupon sites claiming sales they did not cause, and affiliates bidding on your brand name all cost money quietly. We design the programme around your numbers, set up tracking, write terms that prevent the common abuses, and recruit the first affiliates.
Where affiliate programmes quietly lose money
The model sounds risk-free: you pay only when a sale happens. But the commission goes to whoever gets the last click, and some affiliates are very good at being the last click without creating the sale. Coupon and cashback sites catch customers at checkout who were already buying. Affiliates bidding on your brand name in search ads intercept customers who were looking for you anyway.
Neither is necessarily fraud, but both cost money without bringing new customers. Good programme terms deal with this up front: brand bidding banned or limited, coupon sites paid a lower rate or only for new customers, and a clear right to reverse commissions on returned or cancelled orders.
Setting commission from your numbers
Most businesses copy a competitor's commission rate. That rate was set for a different margin, a different average order and a different repeat rate. If your customers typically buy three times a year, you can afford to pay more for the first sale than a business whose customers buy once.
We work out what a new customer is worth to you over time, what you can afford to pay to win one, and how that compares with your other channels. From that come the commission rate, the cookie window and any bonus for top performers. The numbers are written into a one-page model you can update as you learn.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Programme design: commission, cookie window, payout rules
- Tracking platform set up and tested
- Affiliate terms and conditions
- Affiliate recruitment page and welcome kit
- First recruitment round and outcome report
What changes
- Commission rates worked out from your margin and customer value, not copied from a competitor
- Tracking tested end to end, with sales attributed to the right affiliate
- Terms that ban brand bidding and set clear rules for coupon and cashback sites
- A first group of affiliates recruited and supplied with links and assets
How it runs
Design
Commission and rules set from your margins and the kind of affiliates you want.
Track
Software installed and tested with real orders before anyone is invited.
Protect
Terms written to stop brand bidding, cookie stuffing and coupon poaching.
Recruit
The first affiliates found, approached and given what they need to promote you.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Programme design€2901 week | Design and launch€5002 to 3 weeks | Launch and recruitment€1,0504 to 5 weeks, report at 60 days |
|---|---|---|---|
| Commission and payout model | Included | Included | Included |
| Software recommendation | Included | Included | Included |
| Affiliate terms | Included | Included | Included |
| Launch checklist | Included | Included | Included |
| Tracking set up and tested | Not included | Included | Included |
| Recruitment page | Not included | Included | Included |
| Affiliate welcome kit with links, banners and copy | Not included | Included | Included |
| Application screening rules | Not included | Included | Included |
| Research of 50 suitable affiliates in your niche | Not included | Not included | Included |
| Personal outreach to each | Not included | Not included | Included |
| First monthly affiliate newsletter | Not included | Not included | Included |
| Report after 60 days | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
What commission should we offer?
Enough to interest good affiliates and leave you profit. For most physical products that lands between 5 and 20 percent, higher for digital products with low delivery cost. We calculate it from your figures.
Should coupon and cashback sites be allowed?
Sometimes, with rules. They often claim the sale at the last click for customers who would have bought anyway. Many programmes pay them a lower rate or limit them to new customers.
How quickly will affiliates bring sales?
Slowly at first. Most new affiliates earn little in their first months, and a few end up bringing most of the sales. A programme is a long-term channel.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.