Shopify store marketing
The sales channels, product feed, tracking and recovery emails a Shopify store needs before it buys traffic.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 6 weeks
About this service
Most new Shopify stores start running ads before the basics are connected. The pixel fires twice, the product feed is half rejected and nobody gets an abandoned checkout email. We set up the marketing side of the store in the right order: tracking, Google and Meta sales channels, a clean feed, recovery emails and a discount policy that protects margin. Then we launch the first campaign on top of it.
Why new Shopify stores burn their first ad budget
The pattern is familiar. A store launches, the owner installs four marketing apps from the app store, connects Google and Meta, and starts spending. A month later the ad account reports twice as many sales as Shopify does, half the products are disapproved in Merchant Center for missing barcodes, and nobody who abandoned a checkout heard from the store again.
None of that is a campaign problem. It is a setup problem, and it makes every campaign decision afterwards unreliable. If purchases are counted twice, the ad platforms optimise towards a fiction. If the feed is rejected, your best products never appear in Shopping results. So we fix the plumbing before spending a euro on traffic.
- One source for each tracking event, with duplicate apps removed
- A product feed with brand, GTIN, condition and shipping set correctly
- Abandoned checkout recovery switched on and written in your voice
- Theme scripts from removed apps cleaned out so they stop slowing the store
Discounts are a marketing decision, not a default
A ten percent welcome code feels harmless. Then it appears on coupon sites, gets used by customers who were going to buy anyway, and quietly takes a slice off every order. Many stores discover the real cost only when they look at the share of orders that carried a code.
Part of the setup is a short written discount policy: which codes exist, who gets them, whether they are single-use, and where they must never be posted. It takes an hour to agree and protects margin for as long as the store runs.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Marketing setup audit of the store and its apps
- Google and Meta sales channels connected and product feed cleaned
- Tracking checked end to end with a test order
- Recovery email sequence written and switched on
- Launch campaign plan, or a live campaign in the larger packages
What changes
- Google and Meta sales channels connected, with every product approved or the reason for rejection listed
- Purchases tracked once, with the correct value, in Shopify, Google and Meta
- Abandoned checkout and browse recovery emails live and tested
- A written discount policy, so codes stop leaking to coupon sites
How it runs
Audit
Apps, theme scripts, pixels and feed checked for what is broken or doubled.
Connect
Sales channels, tracking and feed set up in that order, tested with a real order.
Recover
Abandoned checkout and browse emails written and turned on.
Launch
A first campaign aimed at your best sellers, with a budget you set.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Marketing setup€2901 week | Setup and recovery€5002 weeks | Setup and launch€1,0502 weeks, then 30 days live |
|---|---|---|---|
| Store marketing audit | Included | Included | Included |
| Google and Meta sales channels connected | Included | Included | Included |
| Product feed cleaned, up to 200 products | Included | Included | Included |
| Tracking tested with a live order | Included | Included | Included |
| Three-email abandoned checkout sequence | Not included | Included | Included |
| Two-email browse abandonment sequence | Not included | Included | Included |
| Welcome email with signup form | Not included | Included | Included |
| Discount and coupon policy | Not included | Included | Included |
| Shopping or Performance Max campaign built on Google | Not included | Not included | Included |
| Catalogue sales campaign built on Meta | Not included | Not included | Included |
| 30 days of daily checks and weekly adjustments | Not included | Not included | Included |
| Launch report with cost per sale by product | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Is ad spend included?
No. Ad spend is paid by you directly to Google and Meta, on your own card. Our fee covers the setup and management only.
We already have a marketing app installed. Do we need another one?
Usually fewer, not more. Stores often run two apps sending the same tracking events, which doubles every sale in the ad account. We remove what is duplicated before adding anything.
How soon will we see sales?
Tracking and recovery emails work from day one. Paid campaigns need two to four weeks of data before they settle. We will not promise a return on ad spend before we have seen your margins and conversion rate.
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One-timeEmail automation flowsWelcome, abandoned cart, post-purchase and win-back emails that send themselves at the right moment.from €290one-time
One-timeShopify store buildA Shopify store built on a fast theme, with products, payments and shipping ready to sell.from €690one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.