Email automation flows
Welcome, abandoned cart, post-purchase and win-back emails that send themselves at the right moment.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 5 weeks
About this service
Automated flows are the emails that run without anyone pressing send: a welcome series when someone signs up, a reminder when a cart is left, a follow-up after a purchase, a nudge when a customer goes quiet. We map the triggers and exit rules, write and design every email, build the flows in your platform and test each path with real data.
The flows that earn most, and the rules that keep them safe
Most of the revenue from automated email comes from a few flows triggered by clear intent: a new signup, an abandoned cart, a first purchase. These emails arrive when the reader is already thinking about you, which is why they usually earn more per send than any newsletter.
The most common mistakes are in the rules, not the copy. A customer completes their purchase on a different device and still gets three cart reminders. Someone who unsubscribed from marketing still receives a win-back. A welcome series and a cart reminder fire on the same afternoon. We set exit conditions and filters on every flow, then run test profiles through each path before switching anything on.
- Exit the cart flow the moment an order is placed
- Suppress marketing flows for anyone with an open support ticket, where the platform allows it
- Hold the post-purchase series until the order has been delivered, not just shipped
- Prevent two flows from sending to the same person on the same day
Discounts: the decision you should make on purpose
A discount in the first abandoned cart email lifts recovery in the short term. It also teaches regular customers that leaving a cart earns a code, and some of them will do it every time. Over a year, that can cost more than the extra recoveries brought in.
We offer three approaches and set out the trade-off. No discount, with reassurance about delivery and returns instead. A discount only in the last email of the series. Or a discount only for first-time buyers. You choose based on your margin, and the flow is built to match.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Flow map showing triggers, delays, branches and exit rules
- Copy and design for every email in scope
- Flows built and switched on in your platform
- Test record for every path
- 30-day performance check
What changes
- Each flow triggered by the right event and stopped the moment the customer acts
- No buyer receiving an abandoned cart reminder for something they already bought
- Discounts offered only where the flow needs them, not in every first email
- Revenue per flow visible in your platform's reports
How it runs
Map
Each flow drawn out with its trigger, timing, branches and exit conditions.
Write
Emails written for the moment they arrive, not as general newsletters.
Build
Flows set up in your platform with filters that stop wrong sends.
Test
Every path run with test profiles before going live.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Core two flows€2901 to 2 weeks | Five flows€5002 to 3 weeks | Full lifecycle€1,0503 to 5 weeks |
|---|---|---|---|
| Welcome series, three emails | Included | Included | Included |
| Abandoned cart series, three emails | Included | Included | Included |
| Flow map | Included | Included | Included |
| Build and testing | Included | Included | Included |
| Browse abandonment | Not included | Included | Included |
| Post-purchase series with review request | Not included | Included | Included |
| Win-back for lapsed customers | Not included | Included | Included |
| 30-day performance check | Not included | Included | Included |
| Replenishment or cross-sell flow | Not included | Not included | Included |
| Sunset flow for inactive subscribers | Not included | Not included | Included |
| Branches by first-time and repeat buyer | Not included | Not included | Included |
| 60-day performance review with changes | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Should the welcome email include a discount?
It depends on your margin and price. A discount raises first orders, but it also teaches people to wait for one. We set it out as a decision with you, rather than adding ten percent off by default.
Which platforms do you build in?
Klaviyo, Mailchimp, Brevo, ActiveCampaign, Omnisend and others with automation features. Klaviyo and Omnisend have the deepest shop connections for e-commerce.
How soon do flows pay off?
Abandoned cart and welcome flows usually earn from their first week. Win-back and post-purchase need a few months of customers passing through before the numbers are meaningful.
Related searches
Related work
One-timeEmail sequence writingThe messages that turn a signup into a customer, written as a sequence.from €490one-time
One-timeEmail platform setup and supportMailchimp, Klaviyo, Brevo or ActiveCampaign set up, migrated or fixed, with your domain properly authenticated.from €290one-time
MonthlyEmail campaign managementYour newsletters and promotional emails planned, written, designed, sent and reported every month.from €350per month
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.