SMS marketing
Text message marketing set up with proper consent, sender ID and automated messages, then the first campaigns sent.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 15 weeks
About this service
SMS is opened almost as soon as it arrives, which is exactly why it has to be used carefully. We set up your SMS platform with consent rules that meet the law, register your sender name, build the automated texts that earn most, such as order updates and cart reminders, and write the first campaigns. Message costs are paid to your SMS provider at their rates.
The rules are stricter than for email
Text messages land on a personal device and interrupt whatever the person is doing. Regulators treat them accordingly. In most of Europe you need explicit, separate consent for SMS marketing, distinct from email. Messages must identify the sender and include a simple way to opt out. Some countries also restrict sending at night or on Sundays.
Sender IDs, the name that shows instead of a number, need registering in many countries, and unregistered ones may be blocked or replaced with a random number. We set these up before the first send, and build STOP handling so that an opt-out is removed from every list at once, not just the campaign it came from.
Characters cost money
A standard text message holds 160 characters. Anything longer is split into segments, and each segment is billed. That limit falls to 70 characters if the message contains a single emoji or certain accented letters, because the message switches to a different encoding. A message that looked short can cost three times as much.
We write every campaign to fit one segment where possible and check the encoding before sending. Links are shortened with your own domain, since generic link shorteners are often filtered as spam by mobile networks. Over a list of thousands, these details decide whether SMS pays for itself.
What you get
Everything below is in the price. Nothing here is an upgrade.
- SMS platform setup and integration with your shop or CRM
- Consent wording and signup forms
- Automated text flows
- Campaign calendar and first campaign messages
- Results report after the first month
What changes
- Explicit SMS consent collected and recorded separately from email consent
- Sender name registered and STOP handling working on every message
- Automated texts live for the moments where speed matters
- Campaign messages written to fit one 160-character segment, keeping cost down
How it runs
Comply
Consent, sender ID, quiet hours and opt-out set up before any message is sent.
Connect
Platform linked to your shop or CRM and tested.
Automate
Order, cart and booking texts built for the moments buyers want them.
Send
First campaigns written, sent and measured.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | SMS setup€2901 to 2 weeks | Setup and automations€5002 to 3 weeks | Setup and first quarter€1,0503 weeks, then three months |
|---|---|---|---|
| Platform setup and integration | Included | Included | Included |
| Consent forms and wording | Included | Included | Included |
| Sender ID registration | Included | Included | Included |
| One automated flow | Included | Included | Included |
| Abandoned cart texts | Not included | Included | Included |
| Order and shipping updates | Not included | Included | Included |
| Welcome text with offer | Not included | Included | Included |
| Two campaign messages written | Not included | Included | Included |
| Twelve campaign messages over three months | Not included | Not included | Included |
| Segments by purchase history | Not included | Not included | Included |
| Coordination with your email calendar | Not included | Not included | Included |
| Monthly report | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Can we text our email list?
Not without separate SMS consent. Email consent does not cover text messages under GDPR and electronic marketing rules. We build a way to collect SMS consent from your existing customers.
Why keep messages so short?
A standard text holds 160 characters. Go over and you pay for two or three. A single emoji or accented character can drop the limit to 70, which doubles the cost unnoticed.
How often should we send?
Far less than email. Two to four campaign texts a month is a common ceiling before opt-outs climb. Automated texts sent at the right moment are a different matter.
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Related work
One-timeEmail automation flowsWelcome, abandoned cart, post-purchase and win-back emails that send themselves at the right moment.from €290one-time
One-timeEmail list buildingSignup forms, an offer worth subscribing for and a consent trail, so your list grows with people who want to hear from you.from €290one-time
MonthlyEmail campaign managementYour newsletters and promotional emails planned, written, designed, sent and reported every month.from €350per month
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.