Analytics tracking and reporting
Campaign tracking that tells you which channel brought each lead or sale, in one dashboard you will actually open.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 14 weeks
About this service
Most marketing reports pull numbers from five places that disagree with each other. Google Ads claims one figure, Meta another, and analytics a third. We set naming rules for every campaign link, check that analytics records what matters, and build a dashboard that puts every channel side by side on the same terms. In the largest package we write the monthly report too.
Why your channels never add up
Add up the conversions claimed by Google Ads, Meta and your email platform and the total is often larger than your actual sales. This is not a bug. Each platform counts a sale it was involved in, within its own time window, and some count people who only saw an ad. Analytics, by default, credits one source per sale.
We do not try to force the numbers to match. We report each platform's view beside analytics and the actual sales figure, and explain in plain words why they differ. That stops the monthly meeting from turning into an argument about which number is true, and keeps attention on what is improving.
Link naming is the unglamorous fix
Most messy analytics comes from campaign links. One person tags a newsletter "Email", another "email", a third "newsletter", and analytics treats them as three channels. Social posts go out with no tags at all and show up as referral traffic. Over a year the reports become impossible to read.
We set one naming convention for source, medium and campaign, and give everyone a simple link builder sheet that produces correct links. It takes ten minutes to learn and saves hours of cleaning later. Within a month or two, reports start to show channels you can actually compare.
- Lowercase only, with no spaces
- A fixed list of allowed sources and mediums
- Campaign names that include the date and the offer
- One shared sheet that builds the link for you
What you get
Everything below is in the price. Nothing here is an upgrade.
- Analytics and campaign tracking audit
- UTM naming convention and link builder sheet
- Key events and conversion values checked or set
- Looker Studio dashboard combining analytics and ad platforms
- Monthly written reports in the largest package
What changes
- One naming convention for campaign links, used by everyone who posts or advertises
- Leads and sales recorded as key events in analytics, with values where they apply
- Ad spend and analytics results in one dashboard, per channel and per campaign
- A written explanation of why platform numbers differ, so nobody chases a phantom gap
How it runs
Audit
What is tracked, what is missing and where numbers are double-counted.
Standardise
One link naming system and one list of events that count.
Combine
Analytics and ad platform data joined in one dashboard.
Explain
Monthly notes on what changed and why, where included.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Tracking and dashboard€2901 week | Cross-channel dashboard€5602 weeks | Dashboard and monthly reports€1,1802 weeks, then three months of reports |
|---|---|---|---|
| Tracking audit | Included | Included | Included |
| UTM convention and link builder | Included | Included | Included |
| Key events checked | Included | Included | Included |
| Single-page dashboard from analytics | Included | Included | Included |
| Google, Meta and LinkedIn ad data connected | Not included | Included | Included |
| Cost per lead or sale by channel | Not included | Included | Included |
| Conversion values set for leads | Not included | Included | Included |
| Dashboard walkthrough | Not included | Included | Included |
| CRM or shop data joined where possible | Not included | Not included | Included |
| Three monthly written reports | Not included | Not included | Included |
| Recommendations with each report | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€560
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Why do Google Ads and analytics show different numbers?
They count differently. Ad platforms credit themselves for any conversion within their window, including views. Analytics usually credits the last click. Both are right by their own rules, so we report them side by side and explain the gap.
Is the dashboard tool free?
Looker Studio is free. Connecting some ad platforms needs a paid data connector, which we will flag with its cost before setting it up.
Do you install analytics on the website?
We check and fix what is there. A full analytics installation, with every site event set up from scratch, is the website analytics setup offer.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.