Email campaign management
Your newsletters and promotional emails planned, written, designed, sent and reported every month.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·Ongoing, reported monthly
About this service
We take over the regular emails to your list. Each month we agree a calendar, write and design each send, segment the list so the right people get it, and report on clicks and revenue. Open rates have been unreliable since Apple's privacy changes, so we judge each email on what people did after opening it.
Stop reading open rates
In 2021 Apple introduced Mail Privacy Protection, which loads email images automatically for users who turn it on. Each of those loads counts as an open, whether the person read the email or not. On many lists, Apple Mail accounts for a large share of subscribers, so open rates rose overnight without anyone reading more.
That makes open rate a poor guide for subject lines, send times and list cleaning. We judge each campaign on clicks, orders and revenue, and we define engaged subscribers by clicks and purchases rather than opens. Subject line tests still run on lists large enough to support them, measured on clicks.
Who gets each email matters as much as what it says
Sending every email to the whole list is the default, and it slowly harms deliverability. Mailbox providers watch how recipients react. A large block of people who never engage tells them your mail is unwanted, and more of it lands in spam, including for the people who do want it.
So we segment. Recent buyers get different messages from people who have never bought. Highly engaged subscribers get more frequent sends; quiet ones get fewer. Anyone silent for a set period, often six months, goes into a short re-engagement sequence and is removed if they still do not respond. The list gets smaller, and revenue per send usually goes up.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Monthly campaign calendar
- Copy and design for each email
- Segment setup and send scheduling
- Subject line tests on each send where the list is large enough
- Monthly report
What changes
- A monthly send calendar agreed in advance and kept to
- Every campaign sent to a segment chosen for it, not the whole list by default
- Inactive subscribers handled by a written sunset rule, protecting deliverability
- Results reported as clicks, orders and revenue per email
How it runs
Plan
A month of sends agreed against your sales calendar.
Create
Each email written and designed, then sent to you for approval.
Send
Segmented, tested on desktop and phone, and scheduled for your audience's time zone.
Report
What each email earned, and what to change next month.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Two emails a month€350per monthOngoing, reported monthly | Weekly emails€690per monthOngoing, reported monthly | Full email calendar€1,450per monthOngoing, reported monthly |
|---|---|---|---|
| Two campaigns a month | Included | Included | Included |
| Copy and design | Included | Included | Included |
| Basic segmentation | Included | Included | Included |
| Monthly report | Included | Included | Included |
| Engagement-based segments | Not included | Included | Included |
| Subject line A/B tests | Not included | Included | Included |
| Sunset rule for inactive subscribers | Not included | Included | Included |
| Separate versions for buyers and non-buyers | Not included | Not included | Included |
| Seasonal campaign planning a quarter ahead | Not included | Not included | Included |
| Monthly review call | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€690
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Why not judge emails by open rate?
Apple Mail opens many emails automatically to protect privacy, which inflates open rates for a large share of most lists. Clicks and revenue show what people actually did.
Will sending more often annoy people?
It annoys people who are not interested, which is why we send more to engaged readers and less to quiet ones. Unsubscribes rise a little with frequency; revenue usually rises more.
Does this include automated emails?
No. Welcome, abandoned cart and post-purchase emails are set up once under email automation flows. This offer covers the regular sends.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.