Marketplace promoted listings
Amazon Sponsored Products, eBay Promoted Listings and Etsy Ads set up and tuned for profit, not just sales.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 10 weeks
About this service
Marketplace ads are easy to switch on and easy to lose money with. We fix the listings first, because ads on a weak listing pay for clicks that do not convert. Then we build campaigns that find the search terms that sell, move those into tightly controlled campaigns and cut the rest. Everything is reported against your margin.
Fix the listing before you pay for the click
Marketplace ads put your product higher in search results. They do not change what a shopper sees when they get there. If the main image is weak, the title unclear, the price high against similar products, or the reviews thin, the ad buys clicks that do not convert, and the marketplace lowers your ad rank because of it.
So we look at each product before advertising it. We may recommend leaving some products out of ads until their listing is fixed, and putting the budget behind the ones that already convert well organically. That alone often makes the difference between an advertising cost that eats your margin and one you can live with.
Measuring against margin, not against sales
Marketplace dashboards highlight advertising cost of sale: ad spend divided by ad sales. It is useful but incomplete. A product with a 40 percent margin can afford a much higher figure than one with 15 percent. And some ad sales would have happened anyway through organic search.
We set a break-even point per product from your cost, fees and shipping, then bid to stay under it. We also track total advertising cost as a share of all sales, not just ad sales, which shows whether ads are growing the business or simply buying sales you would have made anyway.
- Automatic campaigns to discover the terms that sell
- Manual exact-match campaigns for proven terms, with set bids
- Weekly negatives for searches that spend without selling
- Products paused from ads when their stock runs low
What you get
Everything below is in the price. Nothing here is an upgrade.
- Listing readiness check for advertised products
- Campaign structure built on each marketplace in scope
- Keyword and negative keyword lists
- Bid rules based on your margin per product
- Performance report
What changes
- Listings checked for title, images and reviews before any budget is spent
- Automatic campaigns used to find buying search terms, then moved to manual control
- Negative keywords added weekly so you stop paying for irrelevant searches
- Ad cost reported as a share of ad sales and of total sales, against your break-even point
How it runs
Check listings
Titles, images, price and reviews reviewed, since ads cannot fix a weak page.
Discover
Automatic campaigns run to find the search terms buyers actually use.
Control
Proven terms moved to manual campaigns with set bids; waste added as negatives.
Report
Ad cost against ad sales and total sales, per product.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | One marketplace setup€2901 week | Setup and first month€5001 week, then 30 days live | Two marketplaces, two months€1,0502 weeks, then 60 days live |
|---|---|---|---|
| Listing readiness check | Included | Included | Included |
| Automatic and manual campaigns built | Included | Included | Included |
| Starting negative keyword list | Included | Included | Included |
| Bid rules from your margins | Included | Included | Included |
| Weekly search term review | Not included | Included | Included |
| Weekly bid and negative keyword changes | Not included | Included | Included |
| End-of-month report | Not included | Included | Included |
| Up to 150 products | Not included | Not included | Included |
| Brand or store ads where eligible | Not included | Not included | Included |
| 60 days of management | Not included | Not included | Included |
| Listing improvement notes for weak sellers | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
What is a good advertising cost of sale?
Whatever leaves you profit after product cost, fees and shipping. For a product with a 30 percent margin, ad cost above 30 percent of ad sales loses money on every advertised order. We work it out per product.
Will ads help our organic ranking?
Often, on Amazon especially, because ad sales add to sales history. It is a side effect, not a reason to run ads at a loss indefinitely.
Is ad spend included?
No. The marketplace charges your seller account directly. Our fee covers setup and management.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.