Ad account review and optimisation
A line-by-line review of your Google or Meta ad account, showing where the budget leaks and how to stop it.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 7 weeks
About this service
We go through your ad account the way an accountant goes through expenses. We look at the search terms you actually paid for, the conversions the system is optimising towards, the settings changed by auto-applied recommendations, and the campaigns competing with each other. You get a findings report ranked by wasted spend. In the larger packages, we make the fixes ourselves.
Where ad accounts usually leak money
The search terms report is the first place we look, because it shows what people actually typed before you paid for their click. Broad match keywords, combined with automated bidding, often stretch far beyond what anyone intended. A plumbing company pays for "plumbing apprenticeship". A software firm pays for "free alternative to" its own product category.
The second leak is conversion tracking. If the account counts page views, button clicks or newsletter signups as conversions, automated bidding chases those instead of sales or real leads. The account looks efficient and the business sees no difference. We compare what the account calls conversions with what your shop or CRM recorded in the same period.
Third are the settings nobody chose. Auto-applied recommendations that changed bids and added keywords. Search partner and display network placements switched on by default. Performance Max campaigns quietly bidding on your own brand name and taking credit for customers who were already looking for you.
How findings are ranked
An audit that lists 80 findings with equal weight is not much help. Ours ranks each issue by estimated wasted spend per month, and gives an effort estimate for fixing it. Some fixes take five minutes, such as adding a list of negative keywords, and recover real money. Others, such as rebuilding a campaign structure, take longer and pay back more slowly.
Where we implement, every change is logged with its date so you can see the effect. We do not make sweeping changes in one go: large simultaneous edits restart learning on automated bidding and make it impossible to tell which change helped.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Account audit report with findings and estimated waste per issue
- Search terms and placement exclusion lists
- Conversion tracking check
- Campaign structure recommendations
- Walkthrough call, and implemented fixes in the larger packages
What changes
- Spend on irrelevant searches and placements measured and named
- Conversion tracking checked, so bidding learns from sales or leads rather than page views
- Overlapping campaigns, such as Performance Max bidding on your own brand, found and separated
- A fix list ordered by money recovered per hour of work
How it runs
Pull
Twelve months of account data, search terms and change history exported.
Check tracking
What counts as a conversion, compared against your real orders or leads.
Find waste
Irrelevant terms, poor placements, overlap and settings left on by default.
Fix
Findings ranked by money at stake and, where included, implemented.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Account review€5601 week | Review and fixes€9602 weeks | Two accounts, fixed and watched€2,0203 weeks, then 30 days of monitoring |
|---|---|---|---|
| Full review of one ad account | Included | Included | Included |
| Conversion tracking check | Included | Included | Included |
| Search terms or placement analysis | Included | Included | Included |
| Ranked findings report | Included | Included | Included |
| Negative keyword and exclusion lists applied | Not included | Included | Included |
| Campaign structure changes made | Not included | Included | Included |
| Bidding and budget changes made | Not included | Included | Included |
| Walkthrough call | Not included | Included | Included |
| Cross-channel attribution check | Not included | Not included | Included |
| Ad copy refresh on the weakest campaigns | Not included | Not included | Included |
| 30 days of monitoring after the changes | Not included | Not included | Included |
| Before-and-after report | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€960
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Our agency says the account is fine. Why would we need this?
A second view costs little compared with a year of spend. If the account is fine, the report will say so plainly, and you will have it in writing.
Do we need to give you full access?
Read access is enough for the review. For the fixes we need standard access, which you can remove the day we finish.
Which platforms do you review?
Google Ads, Microsoft Ads, Meta and LinkedIn. TikTok and Pinterest on request.
Related searches
Related work
MonthlyAds managementCampaigns watched, adjusted and reported every month, on your own account.from €490per month
One-timeConversion tracking setupEvery enquiry, call and sale measured once, correctly, and attributed properly.from €390one-time
One-timeSearch ads setupA campaign built from scratch, with the tracking working before the first click.from €590one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.