Social media strategy

The cost of being everywhere

Small teams often run five platforms because a competitor does, or because someone set the accounts up years ago. Each one needs its own formats, its own rhythm and its own replies. Spread across all of them, the effort produces mediocre posts everywhere and real results nowhere.

The most valuable output of a strategy is often a decision to stop. If your buyers are procurement managers, TikTok may be costing you hours for nothing. If they are twenty-five-year-olds, an active LinkedIn page may be doing the same. We base the call on where your customers actually spend time and what your data says has worked.

A plan sized to the hours you actually have

Strategies fail most often because they assume resources that do not exist. A plan calling for daily video when one person spends four hours a week on social media will be abandoned within a month. Then the business concludes social does not work.

We cost the plan in hours: how long each format takes to make, review and post, and who will do it. If the numbers do not fit, we cut the plan until they do, or show you exactly what extra help would buy.

Metrics are limited to a few that connect to the business. Follower counts may be one of them, but they never stand alone.

• Platforms chosen, and dropped, with reasons
• Three or four content pillars tied to buyer questions
• Formats and rhythm costed in hours per week
• Metrics reviewed quarterly, with the action each one triggers