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European companyFounded in 2014Built and operated in EuropePayments secured by Card payments run through Stripe. Your card details never reach our servers.
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GRADAX

Stock is the site. Everything else is decoration.

Websites and stock systems for dealerships, built around a catalogue that changes daily and buyers who research for weeks.

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The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

A dealership site is a stock feed with a business attached. Every vehicle sold has to leave the site within hours and every vehicle bought has to appear within hours, because a listing for a car that is gone is the fastest way to lose a buyer permanently.

Buyers research for weeks across portals and arrive knowing the market price. What they cannot get from a portal is condition, history and the finance figure, so those are the only things a dealership site can genuinely add.

The search side is not separate from that. Make and model searches with a location, plus finance and part-exchange searches from buyers already deep in the process. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for car dealerships

How a sale moves through a dealership

Buyers do weeks of research before they call, so the steps that matter happen online and after the first contact.

  1. Vehicle listed

    It stalls when a car bought on Monday is photographed and listed on Friday, and it moves when stock management publishes it as soon as it is prepped.

  2. Buyer enquires

    It stalls when enquiries land in a shared inbox and wait, and it moves when each one goes to a named salesperson with the car attached.

  3. Finance and part-exchange

    It stalls when the first call is spent collecting details, and it moves when the buyer's figures arrive with the enquiry.

  4. Sold and handed over

    It stalls when the sold car stays online and keeps drawing calls, and it moves when the sale removes it everywhere at once.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

What people in this trade ask us

Can stock sync from our management system?
Usually yes, and it is the first thing to build. Manual stock updates fail within a month in every dealership.
Are portals enough on their own?
They bring volume and take margin. Your own site is where condition, history and finance are explained, and that is where the better sale happens.
Should we show finance figures?
An indicative monthly figure converts far better than a total price alone, because that is how most buyers actually think about it.
How do we follow up buyers who went quiet?
A simple system that reminds the salesperson and records each contact does most of it. A buyer who enquired three weeks ago is often still looking, just not at you.
Should every car have a video?
For higher-value stock it is worth it, because it answers condition questions a photo cannot. For budget cars, good photos of the real faults are often more persuasive than video.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Cloud Servers

Stock pages with dozens of photos per car change daily, and they must stay fast on a buyer's phone.

See how it works
A server rack with glowing status lights in a data centre.

Backup & Recovery

Deal files, finance paperwork and signed documents must be retrievable long after the car has left the forecourt.

See how it works
A storage unit with a row of drive bays.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in industry and logistics

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth

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  • No payment, no commitmentThis is a request. You decide after the written quote.
  • Sold and delivered by GRADAXOne contract and one team, whoever does the work.
  • Your data stays in the EUNothing is moved outside the union to be processed.

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