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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
Gradax

Every call asking where it is, is a cost

Portals, tracking and quoting systems for transport and logistics operators, built around the questions customers ask all day.

Sold as
One contract
Starts with
A free review

The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

A haulage or logistics business is interrupted constantly by one question: where is my delivery. Every one of those calls costs a person's attention, and none of them add anything, because the answer already exists in a system the customer cannot see.

The second cost is quoting. Freight pricing depends on route, weight, volume and timing, and most operators quote by hand, which is slow enough that customers ask two other people at the same time.

The search side is not separate from that. Route and service searches: pallet delivery, groupage, refrigerated transport, plus origin and destination countries. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

How a consignment moves through a transport operator

The truck is rarely the slowest part; the paperwork and the phone calls around it are.

  1. Quote requested

    It stalls when a planner prices every request by hand, and it moves when route, weight and service produce a figure in minutes.

  2. Booking and planning

    It stalls when bookings arrive by email and are retyped into the planning system, and it moves when they land there directly.

  3. Collection and delivery

    It stalls when proof of delivery is a paper note in the cab for a week, and it moves when the driver captures it on a phone at the door.

  4. Invoicing the job

    It stalls when invoices wait for paperwork to come back to the office, and it moves when proof of delivery triggers the invoice.

What people in this trade ask us

Will customers use a portal?
The regular ones will, immediately, because it is faster than calling you. The measurable result is fewer inbound calls rather than happier feedback.
Can it handle our pricing rules?
Structured rules, yes. Genuinely judgement-based pricing stays with a person, and the system should present the request quickly rather than pretend to price it.
Do we need tracking on every consignment?
You need visibility of status changes. Live GPS on every vehicle is a different and much larger project, and most of the value is in the first one.
Can drivers capture proof of delivery on their phones?
Yes, signature, photo and time at the point of delivery, sent back as soon as there is signal. It ends the week-long wait for paper notes before you can invoice.
Can large customers send bookings straight from their systems?
Usually, through a file or an interface their system already supports. We look at what they can send before promising a connection, because shippers vary widely.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Application Hosting

Customers check the portal at all hours and drivers upload from the road, so it cannot go down at night.

Hands typing application code on a laptop.

Backup & Recovery

Proofs of delivery and consignment notes settle disputes months later, and must be retrievable when a claim arrives.

A storage unit with a row of drive bays.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth